¡Viva the Social Revolución! @LatinoRebels Proud To Support @RevolucionSXSWi at SXSWi

When we were approached by the very fabulous Mando Rayo (@elmundodemando on Twitter) about the SXSWi launch of The Social Revolución this March 12 in Austin, it took us about 30 seconds to say we were in. First, because Mando is one of the coolest, most humble and savvy guys we have ever met. Second, once we read more about The Social Revolución, it was too easy of a decision.


This is exactly the kind of vibe we have been looking for, and we are excited to be a part of it and promoting it.  


The Social Revolución is dedicated to highlighting visionaries and change-makers in the online comunidad.

With so many inspiring Social Revolucionarios, we felt there was a need to recognize and celebrate some of these individuals through the Revolucionario Awards.

So how do you define an award-winning Revolucionario?

They can be an individual, group, organization, or brand with the ganas to inspire change online and off. They seamlessly represent dos mundos and are constantly redefining what it means to be Latino as trendsetters and innovators. They utilize the newest online tools to engage la gente in their networks and mobilize them to take action. Whether they have 10 followers or 10,000 fans, The Revolucionario ignites change and, with that, embodies the cry of the The Social Revolución!

Nominations for the Revolucionario Awards fall under three categories:
The New Americano

These individuals and/or organizations are trendsetters, impacting the Hispanic market online and off. By utilizing social media strategies they are recognizing the cultural shifts happening within the Latino community, are redefining what it means to be Latino, and are influencing their online community from their multicultural perspective.

The Mobilizer

Through social media tools and platforms, these Latinos mobilize their international and local causes online and off. Uniquely, they foster communities and spread positive change by connecting and educating an audience who they may have never met. Their social mission is to inspire people to take acción and spread change.

The Innovator

Whether it’s a new app or website, this movement is redefining how we reach Latinos now and in the future. El Innovator can be a brand or an individual who has developed a new online tool to connect with the Latino comunidad. They’ve engaged their network with revolutionary ideas and technology that is authentic to the different facets of the Latino market.




“No Way, Olé:” Why The New York Post’s Victor Cruz Cantiflas Sombrero Photo Misses the Mark

Ok, yeah, we know it is The New York Post, bastion of crappy tabloid journalism, so consider this post an observation and yes, a criticism. And yes, we know, we will be getting the "uppity Latino" comments on this on as well. We have come to accept that, but at the same time, mainstream media is still powerful and front cover images sell papers and get people talking.

So, when we posted the following NYP cover tonight that showed New York Giants star receiver Victor Cruz, we rolled our eyes a bit. Here is the cover:

Ok, first of all, we thought the NYP had done a Photo Shop job on Cruz, who is of Puerto Rican descent and not Mexican at all. But then we did some research and learned that Cruz actually posed for this photo at the Super Bowl's Media Day for Mexican TV. Here is a photo of that session:

Which then made us think of this:

Add the fact that the NYP copy writer had decided to use the tired and stale "Olé" to show the whole Latino flair (really? Not even an Órale? Or a WEPA?), we got perplexed and wondered why the following photo was not the one the NYP had chosen instead, which was also taken on Media Day and actually appeared on Cruz's daily diary from the NYP's sports pages this week:

Guess The New York Post doesn't get the subtlety.

Latino Rebels Celebrates Its Best Month Ever: ¡GRACIAS A TODOS!

To anyone who liked a photo on our Facebook page, RT'd a tweet from our Twitter profile, commented on our posts or called us crazy communists (we miss you already, RMontoya), we want to say GRACIAS.

LatinoRebels.com experienced its most successful month since the company launched on May 5, 2011. We appreciate the support and the love! We know that the Internet is jammed with millions of pages and we know that we are not the only Latino-themed alternative media rabble-rouser page out there (and we love them all). We have big plans for a 2012 that will put the Rebeldes in new media formats, as we share our world with you.

On behalf of all the Rebeldes, GRACIAS MIL. Without you and your support, we would be nothing, and we take your support seriously. Don't even hesitate to give us feedback, both the good and the ugly. We want it, because we want to keep improving and serving our community.

Here are the highlights of the best month in our company's existence so far:

  • 41,323 visits and 58,672 page views, according to our Google and WordPress stats. Both services gave us the same exact number.
  • 79% of our web traffic was new visitors. We had an average time of 1:11 per visit.
  • We are now averaging 1,500-2,000 visits a day. That is a 100% increase in our traffic in just 30 days.
  • We were proud to be one of the first (if not the first) US Latino pages to go black on Anti-SOPA day. We went black at 12:00 midnight on January 18 and stayed blacked until 10 pm EST. We got 181 clicks to the Anti-SOPA petition that was signed from our site. Our little contribution to the greater cause.
  • Our Facebook page increased 350% in new fans, from about 3,000 to around 11,500. We know that was just pure luck and we know for all the new fans we gain, we do lose a small percentage since like we say, we aren't all things to everyone. But for all the fans who have joined our community and have decided to stay, thanks again. We are a bit crazy in what we do, but every day we try to have fun and make people pause.
  • Our Twitter profile is now over 4,000 followers and we are gaining 20-30 followers a day. We anticipating breaking 5,000 followers in about a month and if all goes well, we could be around 6,000-7,000 followers by the first year of our company's official launch.
  • Our current Alexa rating as of today puts us at 103,000 in the United States. On January 1, we were around 1 million in the US. We'll take it.
  • We also want to thank the following people and networks: ABC, East Haven Mayor Joe Maturo, Newt Gingrich, Mitt Romney, Boomer Esiason, and Target.

Newark Mayor @CoryBooker Responds to Question About NJ Marriage Equality Referendum

Newark Mayor Cory Booker lays out his stance on why it would be unwise for Governor Chris Christie to support a statewide referendum about marriage equality.

"It's about time we create first-class citizenry for every American."

Here is the video of what Mayor Booker said.

Susan G Komen “Straight Talk” YouTube Video is Just Public Relations Noise

When will traditional public relations agencies "get it?" In the case of the controversy between the Susan G Komen For the Cure and Planned Parenthood, a story that has indeed become the topic of much social media reaction, it appears that Komen's strategy to being the "Straight Talk" to YouTube is not going over well. 

Here is the video in question and the official description by the Komen for the Cure organization: 

Susan G. Komen has spent 30 years providing real help to low-income, uninsured and underinsured women, and recent changes to Komen's granting policies only reinforce our commitment. Recent reports about those policies aren't getting it right. See the real story from SGK Founder and CEO Nancy G. Brinker in this "Straight Talk" video.

As of right now, the video is going viral and get over 1,200 dislikes and we have no doubt that the number of dislikes will be growing.

In the meantime, Komen's official Facebook page is getting slammed with comments from users, and Komen is making a HUGE MISTAKE by not replying to them. Instead of just posting a video and walking away from it, those behind Komen's Facebook wall are missing the moment here: the only way to address the controversy and maybe tone it down is to immediately respond and engage people. Instead, Komen is missing the boat and allowing anger and disappointment in their decision become the story here.


In the meantime, while the Komen Facebook page gets trashed and Komen is doing nothing about it, the Planned Parenthood Facebook page keeps growing and more people are talking about them.

The message battle to win the hearts and minds of people is no longer controlled by traditional public relations. Organizations MUST be more authentic, more transparent, and they must respond quicker. Komen's YouTube video reeks of traditional PR, if it were serious about changing their course, they would dive into social media with more transparency and honesty. Instead, they hide behind prepared statements that are vetted and coded in their word choice and are just making people more angry. Start engaging, Komen, one critic at a time. You would be surprised how effective that will be for you.

Oscar-Nominated Filmmaker Arrested at Congressional Public Committee Hearing

When is public not public? When is a public proceeding of our government seen as a private proceeding? In the era of mobile videos that can make anything public recordable, where is the line drawn?

Take the case of Oscar-nominated filmmaker Josh Fox, who yesterday was arrested by Congress Police to filming a public committee hearing on  hydraulic fracturing. The Republican members of the committee cited the following:


“Personnel providing coverage by the television and radio media shall be currently accredited to the Radio and Television Correspondents’ Galleries. The individual removed was not accredited by the House Radio and TV Gallery and had refused to turn off his camera upon request by Capitol Police."

The hearing, as with all other hearings, is available on the Internet. So what is the issue here? Is it because Fox is trying to cover an issue that he feels deserves more attention? That seems American to us, and if someone else doesn't like what he is doing in a public government hearing, does that provide the cause for an arrest? Here is Fox speaking last night.

Congrats to @pochodotcom and @laloalcaraz for @maddow Segment: ¡Viva Self-Deportation!

In the growing world of Latino alternative media, our friends at Pocho.com knocked it out of the park last night when Editor-in-Chief (and an Original Rebelde) Lalo Alcaraz made an appearance on MSNBC's Rachel Maddow show. The subject? Self-deportation, which has become a favorite them of the Mitt Romney camp these days, and the REAL STORY behind it.

Yes, GOP, it was a joke. It was satire. And you've been punked, Pocho Style!



Pro-Immigrant GOP Group Calls on Taco Mayor to Resign

For Immediate Release

An Open Letter to East Haven, CT Mayor Joseph Maturo

Dear Mayor Maturo,

When we first heard of your “taco” comments, we were alarmed, then somewhat relieved that at least you apologized.

However, since then you gave another media interview, and again you offended Latinos with your comments and demonstrated that you are tone deaf.

Discriminatory policing in East Haven is not a new phenomenon. East Haven was successfully sued for racial profiling against black motorists, a lawsuit that was lost in 2007, and yet absolutely nothing was done to address the systematic problems – including racial profiling – that led to that lawsuit.

The U.S. Department of Justice (DOJ) began investigating the East Haven police department in September 2009, and at a conference with town officials in April 2010 the DOJ described serious issues with management, and your predecessor promptly suspended the police chief, an appropriate action given the gravity of the issues and ongoing investigation into serious management issues, including possible serious violations of federal law.

The U.S. DOJ is not the only external entity that has drawn this conclusion either. The Police Executive Research Forum (“PERF”) was hired to audit the East Haven Police, and in March 2011 issued a damning report. From the DOJ letter:

The PERF Report found that EHPD policies “fell well short of best professional practices,” including policies regarding use of force, less lethal weapons, civilian complaints and internal investigations, and an early intervention system. The PERF report emphasized that “many of the current policy directives are outdated” and encouraged EHPD to take action to update them.

During the course of the audit, PERF learned that some EHPD officers ignored the policies that existed. This problem of officers disregarding policies was further complicated by EHPD’s “uneven enforcement of policy infractions and inconsistent application of discipline.”

Additionally, the PERF Report noted that EHPD failed to fund training for its officers in the years immediately preceding the audit. It concluded that lack of reinforcement from training leaves the officers, the public, and the Town at greater risk. Also, after reviewing EHPD’s existing policy for capturing and recording racial profiling data, the auditors found it necessary to develop a Model Racial Profiling Policy for EHPD. Along similar lines, the audit emphasized the need for EHPD officers to “provide the same level of service to all those who live, work, and drive in East Haven. The PERF Report highlighted that EHPD should work to improve relationships with all of the Town’s communities, but placed a particular emphasis on the Latino community.

It’s apparent that town officials – including yourself – have known about serious management and accountability problems for years, and yet you reinstated the police chief before the DOJ completed its investigation!

Sir, it is time for you to resign, and we’d like for you leave the Republican Party as well. The Republican Party is the Party of Lincoln, Martin Luther King, Jr., and Ronald Reagan. The 14th amendment, which East Haven police has so egregiously violated for decades, was one of the crowning achievements of our party. Instead of tolerating abuses towards Latinos, particularly immigrants, we should be seeking to engage Latinos. Latinos have twice the rate of business start-ups, in large measure due to the above average levels of ambition of New Americans. PEW Research reports 60% of Latinos are conservative or moderate ideologically, and immigrants are even more conservative. We need more Latinos in the GOP and our party should be attracting Latinos in droves, but your comments and well as those of a small minority of GOP politicians are patently offensive, and instead drive conservative Latinos into the arms of the Democratic Party. Recent surveys show base support for Republicans among Latinos in the 15-20% range, well below expected given the right-center orientation.

I was active in the Republican Party when I lived in Connecticut. Never did I ever hear another Connecticut Republican use such offensive and patronizing language as I saw in your media interviews, and a recent poll shows a majority of Republicans support immigration reform including a path to legalization. You are an embarrassment to our party. Please leave.

yours truly,

Bob Quasius

Bob Quasius, Sr.


Cafe Con Leche Republicans

Cell: 507-401-0694



When Rush Limbaugh Craps on You, Mitt Romney Has Got Problems

Yesterday in an interview with CNN's Soledad O'Brien (who is quickly earning Rebelde status with us), GOP candidate Mitt Romney said things about the country's classes that he probably regretted saying.

According to reports, Romney had to spend most of the day clarifying his statements. Sure, he got pummeled by the left, but it is interesting to note that he also got heavily criticized by the right, particularly Rush Limbaugh, who basically identified the elephant in the room: Romney as the prototypical rich Republican who continues to give Obama 2012 a portfolio of campaign gems. This is what CBS reported:

”Sometimes things don't come out exactly the way you'd like them to," Romney explained. "That's not exactly what I meant to say. My focus is on middle income Americans. We do have a safety net for the very poor, and I said if there are holes in it I want to correct that."

Opponents on the left jumped on it, saying it shows Romney is out of touch. Conservative radio host Rush Limbaugh noticed, as well. "Everyone knows what he was trying to say," Limbaugh observed, "but he didn't say it. He makes himself a target with this stuff. He comes across at the prototypical rich Republican. … It's gonna make it harder and harder and harder to go after Obama."

Romney's comments also gave an opening for his Republican opponents to attack.

Newt Gingrich said he is "fed up with politicians in either party dividing Americans against each other. I am running to be the president of all of the American people, and I am concerned about all of the American people."