When we were approached by the very fabulous Mando Rayo (@elmundodemando on Twitter) about the SXSWi launch of The Social Revolución this March 12 in Austin, it took us about 30 seconds to say we were in. First, because Mando is one of the coolest, most humble and savvy guys we have ever met. Second, once we read more about The Social Revolución, it was too easy of a decision.
This is exactly the kind of vibe we have been looking for, and we are excited to be a part of it and promoting it.
The Social Revolución is dedicated to highlighting visionaries and change-makers in the online comunidad.
With so many inspiring Social Revolucionarios, we felt there was a need to recognize and celebrate some of these individuals through the Revolucionario Awards.
So how do you define an award-winning Revolucionario?
They can be an individual, group, organization, or brand with the ganas to inspire change online and off. They seamlessly represent dos mundos and are constantly redefining what it means to be Latino as trendsetters and innovators. They utilize the newest online tools to engage la gente in their networks and mobilize them to take action. Whether they have 10 followers or 10,000 fans, The Revolucionario ignites change and, with that, embodies the cry of the The Social Revolución!
The New Americano
These individuals and/or organizations are trendsetters, impacting the Hispanic market online and off. By utilizing social media strategies they are recognizing the cultural shifts happening within the Latino community, are redefining what it means to be Latino, and are influencing their online community from their multicultural perspective.
Through social media tools and platforms, these Latinos mobilize their international and local causes online and off. Uniquely, they foster communities and spread positive change by connecting and educating an audience who they may have never met. Their social mission is to inspire people to take acción and spread change.
Whether it’s a new app or website, this movement is redefining how we reach Latinos now and in the future. El Innovator can be a brand or an individual who has developed a new online tool to connect with the Latino comunidad. They’ve engaged their network with revolutionary ideas and technology that is authentic to the different facets of the Latino market.