And @rolandsmartin Doesn’t Get It: Soccer and Sexy Beckham Are Here to Stay, Get Used to It

Feb 5, 2012
11:33 pm

We will assume that the tweet by CNN's and TVOne's @rolandsmartin wasn't what he meant ("I don't need to see guys in their underwear"). During the Twitter frenzy that is Super Bowl Night, Martin tweeted out the following about the H&M David Beckham ad, which shows the soccer legend in all his tattooed glory:

If a dude at your Super Bowl party is hyped about David Beckham's H&M underwear ad, smack the ish out of him! #superbowl

Martin was referring to the following ad, which aired tonight during the Super Bowl broadcast:

Ok, we can go in one direction and make our assumptions about Martin feeling a bit uncomfortable with Beckham's studliness, but we won't go there. We will go with the whole "soccer sucks" angle that Martin played on Twitter tonight after he tweeted out his thoughts. Memo to Martin: soccer is here to stay in the United States. 

The reality is clear: soccer is trending up in the United States. Case in point: NBC Sports is betting on it big time and Fox believes in it as well, since last year the network paid significant dollars for future World Cups. So for all those dudes who follow soccer, don't worry. You will get more and more games, the quality of MLS has been growing significantly, and when legends like Beckham keep coming to the US, the sport will become more marketable.

So wear your underwear proudly, futbolistas. Leave the criticisms to the short-sighted American sports fans who just don't get it. As for the other suggestions Martin's tweet suggests, it's probably best to keep your thoughts to yourself. ¡Viva el fútbol!