Doritos Locos Tacos Is An Epic Fail #NoMames

Let's face it, out of all the brands that fail at communicating with Latinos, Taco Bell takes the #NOMAMES award. The latest from the fast food restaurant involves in a contest via Twitter. Taco Bell is promoting their new Doritos Locos Tacos by inviting fans, whoever that may be, to "tweet your excitement using both #DoritosLocosTacos and #Contest to tell us why you deserve a visit from the @TacoBellTruck, loaded with Doritos® Locos Tacos."  

If a Taco Bell truck parked in front of my home, the first thing that will come to mind is a bathroom. 

We are tired of Taco Bell using Latino phrases and foods as a cheap tool to sell their processed manufactured products. So we are saying #NOMAMES Taco Bell!

Dear @milbank: Is It That Hard to Say “Sorry, My Bad” About ChimichangaGate?

We are now convinced that ChimigangaGate has entered the realm of social media silliness, and in the case of Washington Post columnist Dana Milbank, we would suggest he go to his local Mexican restaurant and ask for a plate of humildad.

Milbank, who was the one who wrote the following line:

"The chimichanga? It may be the only thing Republicans have left to offer Latinos."

This was a reference to what Senator John McCain said during a Senate session about the confirmation of a Cuban American judge to the federal court system, in response what Senator Rand Paul was doing to stall the vote. The line then became the tweet of the day from Obama 2012 campaign manager Jim Messina and chimichanga silliness ensued.

We have pretty much stated our case about the social media gaffe from Messina, and we were giving Milbank the benefit of the doubt because we actually thought his column was a good one. But after reading his "response" today in The Washington Post, we are just asking: "Dude, really? You just can't say, hey, it was a line that didn't work for some? I am a columnist, I have opinions. My bad." Is it that hard to do?

Here are snippets of what Milbank had to say (the whole column can be read here and you can see that Milbank is taking umbrage with the Republican's demands for an apology, which, as we said, was perfectly legitimate in this case, especially since it is clear that Milbank truly has no clue about what he is working so hard to try and defend). This is what caught our eye today:

Holy mole sauce! The flap spread, to CNN, the Drudge Report, the New York Times,Comedy Central. “Chimichanga is the New Macaca,” said Michelle Malkin. Eventually, calls came from the blogosphere that “both Jim Messina and Dana Milbank should apologize.”

To those demanding my apology, I say: That’s nacho place. I flauta your demands. In the chimichanga wars, I will taco no prisoners — and that’s for churro.

His column ends like this:

As for the chimichanga apology, I’m pleased to report that Messina had a good answer to those demanding his contrition: Not so fajitas. A follow-up tweet said: “Tweeting someone else’s words caused a stir, but the GOP is on the wrong side of every Hispanic voter priority.”

In fact, I hereby demand that the RNC and conservative critics end this sorry episode by apologizing for demanding apologies. If they do, I would consider making an apology of my own: to the chimichanga, for bringing the innocent entree into this cauldron.

You are kidding us, right? Really, Dana, this is a joke, correct? You are missing the point: why are you stooping to tired stereotypical puns about Latinos? Because you are clever? Because we Latinos love a great Tex-Mex menu? Because you don't have a little decency to just admit you goofed?

Really? Saying, hey, I got the message (Republicans were not the only ones who called this whole affair dumb and stereotypical), my bad, is so difficult? Swallow your pride a bit. Focus on the real issues, which was your column that had done until a silly little ending throwaway and stereotypical line ruined it.

In other words, #NoMames.

New “Latinos for Newt” Arizona Ad Fails to Include Key Points About Gingrich’s Latino Hypocrisy

With the GOP presidential race now focusing on bigger swing states like Michigan, Ohio, and Arizona, candidate Newt Gingrich, who has pretty much disappeared from the national media's coverage, released a new "Latino" ad for Arizona, according to a campaign email.

Here is the video:

The campaign email goes on to say (bilingually, and we won't spare you the awful translation in Spanish of the email) the following:

"For Newt, Hispanic Inclusion has been front and center in his campaign since Day one," explains Sylvia Garcia, National Hispanic Inclusion Director. "He understands that just as all Americans, Latinos are greatly suffering from the high unemployment rate and empty promises of this administration. They demand a change and know the only candidate that can rebuild the America they love is Newt Gingrich," added Garcia.

The ad highlights President Obama's failure to get the economy back on track and how Latinos have been greatly affected as a result. Each testimonial discusses Newt's proven record in job creation and his concern for American Hispanics.

"Few people understand the true Hispanic market like Newt does," said Lionel Sosa, Senior Advisor to the campaign. "He gets Latinos and understands the diversity in language, age, and culture. Yet, one thing is very clear to Newt: Latinos are people of values. They are Americans who strongly believe in family, in religion, in hard work, and in right to life," explains Sosa.

Newt Gingrich has received unwavering support from the Hispanic community because of decades of outreach since he was Speaker of the House. Gingrich has actively worked with Hispanic leaders since leaving Congress, even launching in 2009 and publishing two books in Spanish.

Since the start of his campaign, Gingrich has had a Spanish site and a robust Hispanic Inclusion team. Recently, he unveiled his National Hispanic Steering Committee comprised of top Latino leaders from different states.

Newt 2012 looks to win over the Latino vote in Arizona. This new ad is just one step to gaining their support. Unlike most campaigns, Newt Gingrich does not treat Latinos as a political convenience. His relationship is based on respect for the culture and the values of this community, as well as admiration for their history of hard work and contributions to the economic success of this nation.

"Seldom do Presidential candidates invest time in understanding our community rather they speak in platitudes that are not based on direct experiences or contact with the great and rich diversity in the Latino culture and community," added Sosa.

We are wondering what planet Sosa is living on since the ad makes no mention of the following Newtismos that contradict his respect of US Latino voters:

Gingrich told a gathering of business and community leaders that on the day he’s inaugurated, he will sign an executive order dropping lawsuits against South Carolina, Alabama and Arizona “because I think the federal government should be stopping illegal immigration, not stopping the states from enforcing the laws. Gingrich also said U.S. Sen. Lindsey Graham, a Republican from Seneca, will introduce a measure, possibly as a constitutional amendment, to address “birth tourism,” referring to people who come to the U.S. on a tourist visa to have children, who then can be considered Americans.

“That’s clearly not what the 14th Amendment (to the U.S. Constitution) implied, and I think it’s inaccurate to interpret that way,” Gingrich said, referring to the provision that persons born or naturalized in the United States are U.S. citizens.

A spokesman confirmed Graham is examining two approaches, including a constitutional amendment. The other would seek a new Supreme Court interpretation of a century-old case.

We’re still working on the i’s and t’s of it, but we are going to be introducing something,” said Kevin Bishop, Graham’s spokesman.

Last year, in an interview on Fox News, Graham said he might introduce an amendment to address birthright citizenship. It brought a barrage of criticism from supporters and detractors alike who interpreted it as a reversal of his stated positions on immigration reform.

South Carolina’s immigration law, which takes effect Jan. 1 and borrowed some portions from Arizona’s measure, would require that law enforcement officers, upon “reasonable suspicion” that a person might be in the country illegally, check his or her immigration status.

"I never used the word Spanish in the conversation."

Still, Gingrich issued an apology in Spanish, creating the impression that he was talking about the language, which is spoken by a substantial proportion of the Florida primary electorate. "I wasn't talking about any single language," he said Sunday. "Go back and read the text. I didn't reference any single language. English should be the language of every single student because it is the language" needed to "get ahead in America." 

"We don't want anyone trapped in America not able to speak English because English is the language of commercial success and gives you a better job," Gingrich said. Romney "turned that on its head and said something that was simply not true" in running an ad suggesting that Gingrich was specifically referring to Spanish."


The fact remains, Gingrich can talk about being so Latino-friendly, but on the issues of immigration and his previous disdain for languages other than English he fails. He is inconsistent, and no wonder he lost the Latino vote in Florida to a candidate who was even more anti-immigrant than he was. Yes, Speaker, THIS is all about political convenience and we find it laughable that your campaign is trying to pull a fleece job on Arizona voters. Maybe if you actually spoke out against SB 1070 for being an unjust law and take a stand on that issue, more Latino voters will notice. But to say that you are different now is inaccurate.

By the way, Mr. Speaker, as for those two books you wrote in Spanish, did you REALLY write them in Spanish? Seriously?