The Jeremy Lin story is still going strong, some stay too strong, but nonetheless the world is still captivated by Lin's amazing performance, one of the greatest initial starts in the history of the NBA. Even though Lin and the New York Knicks lost last night to the Charlotte Hornets to snap a seven-game winning streak, #Linsanity shows no signs of stopping.
Now if only the mainstream media could focus on why people so into Lin these and less on his ethnicity. Because from the looks of this week, the marketing geniuses behind the sports media just don't get it.
Exhibit A: ESPN, which has been all over the Lin story. Maybe, they need to take a pause.
As reported by Guyism.Com this morning, the following image appeared on ESPN.com early Saturday morning:
Here is what appeared on SportsCenter last night:
Last night, ESPN.com's mobile web site posted an offensive headline referencing Jeremy Lin at 2:30 am. The headline was removed at 3:05 am. We are conducting a complete review of our cross-platform editorial procedures and are determining appropriate disciplinary action to ensure this does not happen again. We regret and apologize for this mistake.
This image is so wrong on so many levels. Can you imagine a photo of Amar'e Stoudemire jumping out of a fried chicken? Or Carmelo Anthony (half Puerto Rican) hovering over a plantain? MSG tweeted the following on Thursday morning, the day after the image was broadcast: