In the end, all people want is humility, and in the case of the ESPN "Chink in Armor" headline controversy, the network and two of its employees used social media the right way to address what was an unfortunate mistake. ESPN also did what it needed to do: fire the writer who wrote the headline.
ESPN acted and acted quickly by letting the writer go. Max Bretos, the ESPN anchor who had said the following on air, was also suspended for 30 days. He was the one who said the line on air.
In addition, Bretos was quick to use Twitter to apologize, and we applaud him for doing so. We were perplexed that Bretos admitted that he was married to an Asian wife, but we will give him the benefit of the doubt. Next time, if you see a line that doesn't quite work, tell your producer? Don't day it? But we will say that the tweet apology is sincere and not public-relations generated: