VIDEO: ¡Qué difícil es hablar el español!


¡Que lo gocen!

After Protest, @TipsyCakeChi Issues Apology Statement on Facebook Page


The official TipsyCake Facebook page offered this statement from Owner Naomi Levine. This was posted today around 3:15 EST.


Dear Fans

I would like to sincerely apologize to the Humboldt Park Community for my insensitive comments made in the City Soles interview that was posted on our Facebook page on February 21st

With respect to the specific comments that I made; first, “bullets in cake.” I viewed several comments accusing me of racism. I truthfully did not make the connection between my comments and being a racist, so I thought it best to immediately respond to such comments with how my business is minority owned and employs men and women from all ethnic backgrounds. I feel that the best comment to describe my ignorance came from Mr. Xavier Luis Burgos’ article on In that article, Xavier wrote that:

“Some disregarded this “slip of the lip” as misguided, ironically tasteless, or even unintentional. But for many, this is impossible if one is mindful of the greater historical, social, and economic paradigms that informs such comments. Levine, like anyone on this Earth, exists not in a vacuum. “

At the time I made my comments, I truly failed to take into consideration any historical, social, economic or political implications of my words. As an Australian immigrant that settled in Humboldt Park in 2006, I now realize that I spent all my time focusing solely on growing my business and my family, and, like many in society, I never took any time to develop a real understanding of the very community and the history of the people that I have had the fortune of living among for the past 6 years. In other words, I in fact lived “in a vacuum.”

Second, my comment about “Humboldt crack.” I do apologize for this comment. However, I also feel that the people I offended with this comment deserve an explanation as to why I originally thought it would be taken as humorous and not offensive. As the owner of a bakery, I am privy to a lot of slang from customers. Nearly everyday since I opened the doors to my bakery, at least one customer would sample a product and tell me how it was “like crack.” Moreover, I noticed that men, women and children of all ages and ethnic backgrounds made this comment. This equated to 6 years of people telling me that my products were “like crack.” My only thought over all of these years, and during my comments in the interview, was that people could use that slang as a compliment to say that my food was addicting and that it was okay for me to do so as well. With respect to inserting the word “Humboldt” in front, I would have to apologize and accept 100% blame. What I thought was a “cool” play on words never crossed my mind as having implications to the presence of illegal drugs in Humboldt Park. 

Finally, where I hope this message and my apology is received by all of those that were offended from my comments, I also hope it is received and acknowledged by the few callers that have made threats of violence. While I do not expect that every single person that was offended will accept my apology, I would like everyone to know that your comments on social media were received and educated me as to the mistakes I have made, which guided me to issue this apology.


Naomi Levine

A Tale of Two Twitters? @hijorge Live Tweets Protest, While @TipsyCakeChi Says “We Are a Latino Business”

The last 12 hours have been a bit heady in the social media story of Tipsy Cake, whose owner sparked a controversy with comments about life in Chicago's Humboldt Park. This afternoon, a community press conference/protest/boycott was held and according to live tweets from @hijorge, the scene was "intense" and many business owners and students who attended the event were "furious."

Here are screen shots of what @hijorge tweeted this afternoon:



In the meantime, at least on Twitter, there was no indication that the official Twitter feed of @TipsyCakeChi was responding to the tweets during the event. The last tweeting done by the account happened late last night, when in response to @profzavala, the account said they "were there to help" and in response to @JoseCruz200, the account said "we are a latino business why is there hate you condone?"


Finally, the Tipsy Cake Twitter profile posted the followed pic on YFROG:

Sound advice?

DNC Releases “Mitt Romney: The GOP’s Most Extreme Candidate” Video Where He Praises Arizona SB1070

Last night, GOP presidential nominee Mitt Romney said that he thinks that Arizona's immigration law is a "model" for the rest of the country. Does this guy REALLY want to capture more than 10% of the US Latino vote in a general election? Did he not read the cover of TIME yesterday online? Arizona SB 1070 is a wedge issue for the vast majority of US Latino voters, who, as anyone one who understands politics this year, are literally the swing vote.

Nonetheless, the DNC quickly responded with the following ad. Our take: Republicans should start focusing on 2016 because 2012 is game over for them.


Public Facebook Page of @TipsyCakeChi Owner: Any Publicity is Good Publicity

Naomi Levine, the owner of Tipsy Cake in Chicago, might want to consider making her personal Facebook page private and not searchable. In the last few days, Levine's Facebook profile page, which is publicly visible on the Internet for anyone in the world to read (but not comment), included a few posts that suggest that Levine will not back down from controversial statements she made on camera about Chicago's Humboldt Park neighborhood.

This is what Levine posted earlier this week.

This morning, her public timeline included posts from friends that Levine responded to.

Last night, Tipsy Cake's official Twitter profile responded to our requests for comments, and a press conference by Humboldt Park residents is scheduled for 12 noon today in front of Tipsy Cake's store in the neighborhood.

In Response to Our Questions, @TipsyCakeChi Tweets Their Reactions to Controversy

Late night Wednesday at 11:45 CST, Tipsy Cake bakery decided to respond to @latinorebels via Twitter after receiving a multitude of mentions from the social media community about their inappropriate comments during a video interviewHere are screen shots of the exchange in chronological order.