The latest example of another #LinSanity goof involves Ben and Jerry's Ice Cream, whose Boston/Cambridge stores had introduced a Jeremy Lin-inspired ice cream that contained crushed fortune cookies.
After showcasing "Taste the Lin-Sanity," Ben and Jerry's heard from some customers and then issued the following apology:
"We offer a heartfelt apology if anyone was offended by our handmade Lin-Sanity flavor.
"We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and we are huge sports fans," Ben & Jerry's said in the news release. "Our intention was to create a flavor to honor Jeremy Lin's accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate.
"We try (to) demonstrate our commitment as a Boston-based, valued-led business and if we failed in this instance we offer our sincere apologies."
The Gothamist also added some additional details about the new ice cream flavor:
Initially, the flavor was a mix of vanilla frozen yogurt, lychee honey swirls and the fortune cookie pieces—those have since been replaced by waffle cookies, a decision which Ryan Midden, Ben & Jerry's general manager for Boston and Cambridge, had said was only made because "a couple of [pints] got returned because the cookies got so soggy."
But in the wake of the ESPN "chink in the armor" headline controversy, the Asian American Journalists Association (AAJA) released a handy guide to the media advising them not to use certain kinds of language or make certain connections with Lin just for the easy puns. Regarding food, they wrote: "Is there a compelling reason to draw a connection between Lin and fortune cookies, takeout boxes or similar imagery? In the majority of news coverage, the answer will be no."