Here is a quick little fact we would like to share with the NBA: we don't need no special "Latino" nights or months that do little to advance US Latinos and the rest of the Hispanic world. Your marketing is right in front of your eyes. Right on the basketball court. That is the point we are trying to make and we agree that what our friends at Tu Vez suggested and explained, made absolute sense: glossy, sugar-coated ethnic marketing just doesn't cut it for the "Latino" market you are trying to capture. For some, the glossiness will work, but for the "sensitive" ones, do more of the following and less La Cucaracha songs at halftime.
STORY 1: LOS GEMELOS DE MINNESOTA
Go beyond Miami, San Antonio, Houston, New York, Los Angeles. Spend more time in Minneapolis, where two guards, Spain's Ricky Rubio (BEST NAME EVER!) and Puerto Rico's JJ Barea (NBA Champion, and King of Puerto Rican hoops) play. Rubio is the flashy new rookie with game (10.8 PPG and 8.3 APG) and Barea is now the veteran (9.8 PPG, 3.9 APG). La Madre Patria meets La Isla de Encanto. Joder, pana.
STORY 2: NO SEAN TAN BOLUDOS, NBA. ¡VIVA ARGENTINA, CHÉ!
Argentina is one of the best teams in the world, and now the Argentines are thriving in the NBA. Led by the classy and the Original, Manu Ginobili of the Spurs, Argentina can now field its own starting five in the NBA: Manu, Milwaukee's Carlos Delfino (9.4 PPG), Houston's Luis Scola (15.2 PPG, 6.2 RBG). Philadelpia's Andrés Nocioni and Manu's teammate Francisco Oberto.
STORY 3: HAVE A WORLD-CUP STYLE BRAZIL-ARGENTINA GAME
Think about it. Two soccer-mad nations, two bitter rivals. Argentina has their starting five and now Brazil has their five as well. Denver's Nene (13 PPG, 8 RBG), Cleveland's Anderson Varejao (10.5 PPG, 11.5 RBG), Toronto's Leandro Barbosa (12 PPG). Add San Antonio's Tiago Splitter (Sacramento) and bring back Rafael Aruajo and you might have something here.
STORY 4: TORONTO'S SPANISH SHARPSHOOTER
In Toronto, Spain's José Calderón is becoming a clutch 3-point shooter. The Raptor guard is shooting close to 40% from beyond the arc, and averages about 10 points a game. He knocked in 30 against the Lakers and 25 against the Knicks and when he is hot, he can be killer. And while you are at it, add more Spaniards to the mix (here's the full list).
STORY 5: CELEBRATE THE LATINO PIONEERS