We are really wondering who was the genius who marketed this?
What do you think? Funny stuff? Stereotypical? Really trying hard to go viral? We are also wondering if EA Sports knows that Shaq recently made disparaging remarks about Puerto Ricans? Also, the PGA Tour series is a premier video game. Why do this in the first place? What is the intent of the ad? Let us know.
Maybe EA Sports should stick to the product and the brand, but it is likely that Tiger doesn't have the buying power as he used to have, and silly stereotypical stunts are being done for desperation. Who knows?