By now, anyone who has been online this afternoon is already aware that Ann Romney's comments today about why her husband Mitt Romney should not release any more of the Romney's tax returns have caused an uproar.
“You know, you should really look at where Mitt has led his life, and where he’s been financially,” Ann Romney told ABC’s Robin Roberts. “He’s a very generous person. We give 10 percent of our income to our church every year. Do you think that is the kind of person who is trying to hide things, or do things? No. He is so good about it. Then, when he was governor of Massachusetts, didn’t take a salary for four years.”
“We’ve given all you people need to know and understand about our financial situation and how we live our life."
The last line and use of "you people" lit the spark for yet another social media feeding frenzy, especially on Twitter. For a while this afternoon, a promoted tweet from the Romney campaign was the first tweet that Twitter users would see when someone searched for #YouPeople. The promoted tweet is no longer there, but we were able to screen capture it here (h/t to @TonyHTonyH for the tweet that informed us of this):
Granted, it is common for paid ad services and promoted tweets to show up on trending topics that are getting hot on Twitter, but we are fairly certain that this is one hashtag the Romney campaign did not want to pay for, promote or be associated with. That is why automatic ad placements in the end don't work. No wonder it is gone now.