Will Mexican Company Save Iconic American Twinkies Brand?

Ok, first of all, this post will try to stay away from the fact that Americans are expressing more outrage about Twinkies (owned by Hostess) going out of business than the tragic conflict occurring right now between Israel and the Palestinian authority. To think that the iconic Twinkies brand, as well as all the other Hostess products that are synonymous with America's culture, has become an Internet sensation since last week's news that Hostess is closing shop.

It even got to the point where Rush Limbaugh went on a rant and blamed President Obama for the Twinkies fail. A world without Twinkies is a world that is just un-American. The horror!

Enter Mexico's Grupo Bimbo, the largest baker in the United States and the world. Yes, you read that right. A Mexican multinational company is the world's largest maker of breads and baked goods. This weekend, several outlets reported that Bimbo is being seen as a serious buyer to save Twinkies. Here is what one report says:

Economists say high sugar prices tied to US trade tariffs were a big reason Hostess was struggling, but a Mexican company could be a lifeline for Twinkies because it would be able to take advantage of access to lower-priced sugar in Mexico.

Now, we are not big Twinkie fans, but we know that the food is seen a special in the eyes of many Americans. And this is all about business right: buy low and sell high. So, dear Rush, we just are wondering if you will give Mexico a shout out for saving America and keeping your ass fat?

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