More From #BoicotLaComay: AT&T Drops Sponsorship and #TodosSomosJoseEnrique Goes Global

It is Day 4 since #BoicotLaComay was launched in response to comments about dead publicist José Enrique Gómez that were made by "La Comay," the puppet host of Puerto Rico's highest-rated show, WAPA-TV's "SuperXclusivo." And the momentum to get the show off the air continues to grow.

PHOTO CREDIT: Primera Hora

Here are just a few of the latest developments:

"AT&T directs advertising to programming that we believe our customer base views. We continually monitor the content of programming in order to gauge its impact on customer buying decisions as well as to determine if the programming is appropriate. As a result, since December 5th we have not advertised in this particular program and our media plan does not contemplate additional advertising."

  • Ricky Martin Joins InToday Puerto Rican legend Ricky Martin (he of the millions of Twitter followers) tweeted support of the Comay Boycott a few hours ago:
  • Puppet Actor Apologizes and Nobody Cares: Today actor Kobo Santarrosa, who portrays La Comay on the show, offered a standard, "if I offended anyone, I am sorry" apology that was as sincere as a politician trying to avert a growing avalanche of momentum against him. The creator of the Boicot a La Comay Facebook page (which is now over 62,000 likes in just four days) called Santarrosa's apology a case of being "too little too late." Santarrosa has a history of apologizing for controversial comments he has made before on the show, but it looks like this, the boycott movement is not putting up with it. At this stage, the goal of the group is to get the show canceled. And according to their posts, the show has already lost 4 ratings points (from 29 to 25) in just three days. And it virtually has no sponsors. And no new sponsors are showing up.

A Facebook group has grown by 50,000 fans in under 24 hours. Thousands have posted pictures of themselves with the now-popular phrase "Todos somos José Enrique," which translates to "We are all José Enrique," and many thousands more have tweeted messages of anger, sadness, and solidarity after the brutal murder of a publicist brought the Caribbean island's crime crisis to center stage.

The wave of murders, which peaked at over 1,000 deaths in 2011 alone, is attributed to a range of problems — including the encroachment of the drug trade, police corruption, failing schools, a dismal economy, a crippling brain drain, and a high unemployment rate.

Last week, after four suspects reportedly forced Jose Enrique Gómez to withdraw 400 dollars from a parking lot ATM in Caguas, Puerto Rico, they drove half an hour southwest to Cayey, doused Gómez in gasoline, beat him, and set him on fire.

For many Puerto Ricans, the murder was a tipping point. With diverse leadership and with varied targets, the new grassroots movements all seek to fix the nation's crime problem by way of social media.

"I knew there would be a moment when we would say 'Stop it already. Enough is enough,'" said filmmaker Carlitos Ruiz Ruiz, who is one of the organizers of a social media-based vigil to take place around the world this coming Saturday. "And this is that moment."

It looks like "that moment" is indeed happening in Puerto Rico. And this weekend, a global awareness event for Gómez is beginning to go viral on Facebook.

Human Rights Commission Reports Torture Cases by Mexican Police During #1DMx

More and more stories about #1DMx are beginning to surface, and this time, they are coming from The Guardian. The site published an English-language report from Mexico City chronicling the revelation that Mexican police tortured protesters last Saturday during demonstrations against Enrique Peña Nieto, the country's new president.

Here is what The Guardian's Jo Tuckman wrote:

A preliminary investigation by Mexico City's human rights commission has found evidence of police brutality and arbitrary detentions during the violent protests during last Saturday's inauguration of President Enrique Peña Nieto.

The ongoing investigation has identified at least four cases of possible torture, three of them involving electric shocks, as well as 22 cases of unjustified arrests among the 70 people still in jail in relation to the protests. Many of these face a preliminary charge of "attacks against the public peace", which carries a long prison term.

"The important thing here is that the authorities provide convincing evidence that the people who are sanctioned were really involved in the events and that we don't see people criminalised who were protesting peacefully or, in some cases, not even participating in the protests," the head of the commission, Luis González Placencia, told MVS Noticias.

While the article focuses on the violent acts that occurred that day, it also wrote about the situation surrounding non-violent protests: "…the commission's investigation partially supports the claims of activists and relatives of some of those in jail who insist the police went after the wrong people, including two Romanian freelance journalists."

In addition, the article featured the following video, which had gone viral on Facebook, but is also now on YouTube. The video shows "a man in a mauve shirt is seen standing in front of riot police verbally demanding that they release detainees not in the picture. An officer comes up from behind to pick him up and carry him behind police lines."

Racist Mexican Costume Controversy Goes Viral: Baylor University Will Now Investigate

One week. Who would have thought that the story we broke last Friday night about the public social media images posted on the profile of a Baylor University student would go viral and make it all the way to NBC's "Today" show? The quick summary is this: the two pictures below were posted and deleted on Friday night, but not before they were shared with us through some of our fans (original photos are here).

NBC's "Today" featured the photo we published on Nov 30.

NBC's "Today" ran the second image as well, which we published on Nov. 30

On Tuesday, we got the first comments from Baylor University, and we were just about to walk away from the story, when a story out of Penn State (ugh) showing a large group of Chi Omega sorority sisters flashing one happy (and racist) photo began to gain interest online. It created a perfect storm of Sorority Sisters Gone Racist. Soon enough, the Penn State story took off and then the Baylor story we did became the "second" story that gave the Penn State story additional context and background.

Then last night (maybe because the Penn State story was all over the place), Baylor finally said that it would investigate the initial story we published last week.

Here is what local Waco, Texas television reported:

Baylor University spokesperson Lori Fogleman said the university has no tolerance for racism at the school and thus they will continue to investigate the situation.

"We are currently investigating the incident. We are fully aware of it," Fogleman said. "We have identified the students involved in the incident and we are in the middle of having conversations with them through our student conduct process."

Here is the video from NBC about the Penn State. The Baylor story appears at the end.

Just another a day in the life of Rebelandia at LatinoRebels.com.