We got this one from the very cool Chica and the City blog. The blog published the following post, “Casting Call For ‘Hot Blooded’ Latina Moms Makes My Blood Boil.” So we did a little digging.
Here is the scoop. RealityWanted.com published the following casting call for DaM Legacy Entertainment (by the way, if you are going to push for the “hot Latina mom” stereotype, at least spell Sofía Vergara’s name right the next time):
Do your friends describe you as a HOT Latina mom…even go so far to call you the real life Sofia Vegara [sic]?
New TV Show is now searching for hot blooded, passionate, attractive, Latina moms that have effectively raised successful children through real life, old-school Latin traditions.
It’s a tough job being a mom. Being a tough mom makes a kid into a functioning young adult. Looking for moms who aren’t afraid to be strict, have solid rules, and who are unaffected by the whisperings, and judgment of other moms and dads.
Looking for Latina Moms who stand behind their parenting style 100%, and who will stand up and show us how it’s done! These days there are too many excuses, too much whining, too much ‘hurt feelings’…its a real hard world out there…but it can be a lot easier if you were raised right. I want Moms who raised their kids right!! And who can talk the talk of the walk they walked!
Requirements: Real Latina Moms who are as big and brash and full of confidence in their parenting style! Should have at least on kid in his/her 20’s.
As Chica and the City says:
The site on which the ad appears, www.RealityWanted.com, claims that they perform background checks on the casting agencies that utilized their services, stating, “Unlike other casting sites and publications we do not allow just anyone to post a casting call. Casting professionals must register for an account and allow us to do some background work before they are allowed to post notices, if things don’t check out the account is declined. We review every casting call posting before it is set live to ensure accuracy.” However, despite Reality Wanted’s rigorous background checks, no information can be found on Dam Legacy Entertainment. Interesting.
Whatever the deal with this casting call is, it’s highly offensive to the Latino community. The post perpetuates stereotypes of loud, brash and abusive Latino families, and further sexualizes Latinas in the media. I truly hope that this casting call isn’t at all legitimate, because there are still too few positive representations of Latinos in mainstream television, making the addition of another negative stereotype stand out all the more.
Chica and the City is right. DaM Legacy Entertainment has a very minimal online presence, although LinkedIn lists Marie Malyszek, the former Lead Casting Director for MTV Networks, as its president. MTV Networks? Why does that not surprise us.