The Bilingual TIDE Ad That Is Pissing Off the Nativists

You have got to be kidding us. The following bilingual ad by TIDE, which launched last fall and which recently aired CNN, has now become a online nativist symbol of all that is “wrong” about the United States.

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Yes, a bilingual ad about laundry detergent. This is sad, people. Here is the commercial. Run away, here come the “illegals!!!!” (And for all who think this is a commercial about “Mexicans,” think again.)

Now for the comments. First off, from Tide’s Facebook page:

This is the United States of America. I am offended by your tv ad in Spanish. My great-grandfather immigrated here LEGALLY and noone spoke German for him! There are hundreds if not thousands of all Spanish tv channels. Put that ad on there and stick to English on the rest. I have stopped buying Tide products since seeing that ad and will not buy again until it is off.

From Tide’s YouTube page:

“I know right I don’t understand pandering to a bunch of criminals they need to adapt to living here.”

“it won’t matter anyway especially after the new amnesty. reagan is to blame.”

“Agree, US companies will sell out America for the illegal alien dollars I wish someone would call them out.”

“After seeing this commercial, I will never purchase the product again.”

Now there are a few comments in support of the commercial, which for the record, we think is awesome. First of all, it totally reflects a true bilingual and bicultural family. The abuela is also a bit hip, and come on, how many of you remember having to translate for your family?

So, Tide, good job on the commercial. The haters will always be haters. It takes hard work to try and change how this country portrays U.S. Latinos with a bit more authenticity. Your silly yet very clever bilingual detergent commercial does just that. You get points for trying, and points for great execution.

(H/T to @LuisMarentes for the heads up on this one.)

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foreveririe says:

I need Tide because I did caca in my underwear.

rosettastonehenge says:

this commercial is obviously just another marketing ploy made up by a bunch of dudes sitting around a table trying to sell to the largest populations- which the Hispanics are becoming. there’s no need to repeat the goodness of tide in 2 languages otherwise. theyre not rooting for anyone but their pockets lol but go latinos anyway !! woo-hoo !!

rosettastonehenge says:

this commercial is obviously just another marketing ploy made up by a bunch of dudes sitting around a table trying to sell to the largest populations- which the Hispanics are becoming. there’s no need to repeat the goodness of tide in 2 languages otherwise. theyre not rooting for anyone but their pockets lol but go latinos anyway !! woo-hoo !!

Gurkman says:

That guy who’s great-grandpa immigrated from Germany around 100 years ago had MILLIONS of other German-speakers speaking German with him. Prior to WWI and the subsequent suppression of biligual education, German was the second most-spoken language in the US. Also, the fact that his great-gramps came legally and 11 million today did not has more to do with the fact that immigration was LEGAL back then and today it is not.

BobSimpson says:

Spanish is a language that has been spoken in what is now the USA for centuries. Anglo bigots: get over yourselves.

grancey says:

@BobSimpson
 Very well said.  Thanks.  You know, it gets harder and harder not to lash back at the bigots.  The last thing I want to do is become hateful like them.  You see, that is what they want; to inflict pain on others.  This is a Nation of immigrants.  It is a shame that some people in their ignorance forget that, and/or prefer to ignore that fact.  I just want you to know that you are appreciated.  God Bless..

grancey says:

Dignity Peace, I wanted to thank you for your support and understanding.  May God Bless you and others like you.  You see the reality of the issues. Thanks again.  I have always believed that we are one people.  In order for our nation to move forward, we must stand together as one.  We The People,  We have to make a difference. It seems that the only thing the moves many politicians in this day and age is the money that lines their pockets.  We must stand together to make a difference.  Thanks again.

grancey says:

I have seen the tide commercial a number of times.  I think it is great.  As to our ignorant “American” friends, they need to either return to school or pick up a book.  They need some further education.  We are all “Latinos” because we come from Latin American Countries. As far as I can tell the grandmother in the commercial has a  Cuban accent.  My parents are from the Dominican Republic.  I identify with all “Latinos” regardless of their roots.  However, it infuriates me when these idiots find any excuse to insult Our Mexican brothers and sisters.  Mexicans are hard workers and like other Latinos Americanos are here working their tails off.  Doing work that  the ignorant ” Americans” are not capable of doing.  They are too lazy to do real work.  Our brothers and sisters in “La Lucha”, do whatever is available to support their families.  A lot of times the “Patrons” do not even want to pay them for their hard work. Another lesson, the word to use is undocumented, there is no  ” I ” in the word.  Please at least learn that. It seems to me that you are so full of your ignorance, that you cannot even use one correct word.
 
I Applaud Tide for the commercial.  Please lets ignore those that are so insecure, that the only thing they can do is try to offend and be hateful.  They are only showing their ignorance, this is how they cover their insecurities and lack of knowledge. American Indians are the real Americans, followed by Mexicans.  The so called Americans from Europeans countries came later.  Many of them were indentured servants.  I do not have all the answers, but before some of you continue with your hatred, find out your origin.  Not meaning to offend, but do some of you know that many of the first Europeans females to come to America were prostitutes?  Could they have been related to you haters.
 
I apologize to our American brothers and sisters that are not haters.  I appreciate those that are opened minded and know that I am not referring to them.  I want to thank you for your support and understanding of the struggle some of our brothers and sister have to deal with on a daily basis. I thank everyone that understands the urgent need for permanent ” Immigration” Reform.

DignityPeace says:

Pathetic xenophobes.  I think it is a well done commercial.  Hope to see more of that.  I think advertisers might find the bilingual thing cost efficient and effective.