It has already (or only?) been two years since LatinoRebels.com officially launched on May 5, 2011.
In those two years, the site has gone from a blogger collective to one of the top independent Latino media sites in the world. Like we said two years ago (next to an historic image of a Mexican general whose life and words have always resonated with us): “The Latino Rebels are a group of committed Latino activists, authors, bloggers, comedians, artists, filmmakers, and social media influentials who use satire, comedy, analysis, video interviews, writings, films, and just plain trouble-making to educate people about the life of the US Latino in the 21st century. Through our content, we will expose those so-called patriots who are quick to use ignorance and hate to spread lies about Latinos living in the United States. We will kill stereotypes with humor, insight, compassion and maybe a loud GRITO DE QUESO.” We still think our mission has stayed the same, as our appeal has grown, even though the GRITO DE QUESO has evolved into #NoMames.
So two years in, and where do we go next? Before sharing more about what we plan to achieve the rest of 2013, here are just some of LatinoRebels.com’s two-year web accomplishments and analytics:
- From May 5, 2011–May 5, 2013, LatinoRebels.com has received 1,492,762 pageviews, 1,089,712 visits, and 847,304 unique visitors. Spread across 730 days (two full years), that would average to 2,044 pageviews, 1,492 visits, 1,160 unique visitors per day.
- If you take into account our current 2013 year-to-date traffic alone, LatinoRebels.com has gotten 549,953 pageviews, 412,294 visits, 325,995 unique visitors from January 1, 2013–May 5, 2013. This represents 38% of all our total 2-year traffic, which signifies a very positive uptick in readers and visits. The 2013 per day average is at 4,330 pageviews, 3,246 visits, 2,566 unique visits. In other words, our current 2013 traffic per day is double our total traffic since we launched in 2011.
- Our 2013 traffic right now is 200% greater than our 2012 traffic. Our total 2012 traffic was 200% greater than our 2011 traffic, so these stats only confirm what we have believed all along: that there is a readership out there for content that reflects the U.S. Latino world.
- Furthermore, the site didn’t eclipse the 500,000 yearly pageview mark last year until September 15, 2012. This year we passed that mark on April 20, 2013. We have no reason to believe that we won’t reach 1 million total pageviews in 2013. We are already more than halfway there.
- While 83% of our readers are U.S.-based, while 17% of our readers are international. Interestingly, our Facebook community is 37% international and Mexico City is now our top city with the most likes, followed by Los Angeles, Chicago, and New York.
- Our most visited post is this one: “The Declaration of Independence: The Full Text in English… and Spanish” Our most popular 2013 post is this one: “Is Uncredited Voice Behind “Con Los Terroristas” Sample in “Harlem Shake” Song Suing DJ Baauer?”
- The list of national and global publications that have covered us or picked up our stories continues to grow.
Yes, we always knew that there were many bilingual and bicultural people like us who wanted to beyond the typical independent Latino sites that barely scratch the surface with issues, and wanted content that was edgy but respected its readers. It was a big risk to take, but we took it, and it was all worth it: from the thousands and thousands of hours we have logged in, to the words of support and encouragement we have gotten from our community. We are here to stay.
And this year, to paraphrase the great Sinatra, the best is yet to come.
First, we have successfully launched Latino Rebels Foundation, our non-profit organization committed to funding scholarships for Latino journalism and film majors. With Andrés W. López as the Foundation’s Chairman and Charles P. García as its President, LRF is attracting one of the most impressive boards ever assembled in the Latino media space. We have already received contributors and volunteers who share in the same vision. It is early days for LRF, but I am immensely proud of the reception we have already received and the unprecedented potential of this organization. Our first two videos (one with Esai Morales and the other a “TED Talk” presentation Charlie gave in Miami on April 12) have already gone viral. That is a great start.
In addition to our non-profit efforts, the Rebeldes will also be hosting and producing its own one-hour radio show for IHeart, launching later this month. Basically we plan to take our online world into a radio format.
Finally, there will be an even bigger surprise for the Rebeldes around May 17. I won’t share too many details now, just to say that it will be another venture with another global media outlet.
The best is yet to come, indeed, but in the meantime, I want to thank ALL the Rebeldes who have been there from Day 1 especially @tonytorero, @rscspokenword, @Efrain_Nieves, @charlievazquez, @bellavidaletty, @bezotes, @mr__christian, @LucyMFel, as well as those who have come and gone on to other exciting ventures, especially the fabulous @kiki416, @dominizuelan, and @rj_c . You are all part of the Original Rebeldes, and your belief in this site and what we could accomplish with it has made Latino Rebels what it is today. We have seen growing pains, we have had our critics, but in the end, “we be Rebels,” and those who have been on this journey since the beginning to those who have joined us recently (there are way too many amazing people to list, but I have to thank @salmendoza for his behind-the-scenes awesomeness), should feel incredible pride for helping us form a site and community that has redefined the Latino media space.
And of course, we would be nothing without our AMAZING readers, supporters, and followers. You make us better each and every day, and we truly love you all for that.
Julio (Julito) Ricardo Varela (@julito77 on Twitter) founded LatinoRebels.com (part of Latino Rebels, LLC) in May, 2011 and proceeded to open it up to about 20 like-minded Rebeldes. His personal blog, juliorvarela.com, has been active since 2008 and is widely read in Puerto Rico and beyond. He pens columns on LR regularly. In the last 12 months, Julito represented the Rebeldes on CBS’ Face the Nation, NPR, Univision, Forbes, and The New York Times.