Uruguayan MC Santi Mostaffá released an unconventional music video for “Es Hora,” the breakout single featured in: AMC’s ‘Fear The Walking Dead,’ FOX Networks’ ‘Lucifer,’ USA Network’s ‘Graceland’ and NBC-Universo’s ‘El Vato.’ Produced and directed by Cielomoto, the clip was shot in an abandoned house in Montevideo, Uruguay.
According to Santi Mostaffá:
“The video is a metaphor of the process of rap music making. In it, surrealistic, random situations are recorded, processed and looped in order to create the song. The song is a call for action to Latin hip-hop. Whatever element you practice, whatever your level of involvement in it, get a hold of the hip-hop culture, decide what to do with it, how to take care of it and how to nurture it.”
Enjoy Santi Mostaffá’s cool video.
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