Jarritos Did a Two-Minute Film to Celebrate America’s Immigrant Past and Present

In case you missed this one, Mexican soda company Jarritos produced a mini-film (or a long commercial) that focuses on this country’s immigrant past and present. Directed by Diego Luna, we are introduced to the “The Journey.”

What do you think? Powerful message or trite stereotyping? Are you proud big brands are celebrating the immigrant legacy or is it just commercial exploitation to sell more soda? Tweet us @latinorebels or add your comments below. (Catch the Spanish version here, if you like.)

(H/T Remezcla)

email
0 comments