So @TIME Goofed on One Pic of Its Latino “Yo Decido” Cover and Quickly Apologized

This week Time magazine rocked it with a YO DECIDO cover. The Latino online world responded positively, given that very little mainstream coverage is being given to the obvious fact that the US Latino demographic is a key swing bloc for the 2012 election.

Our friends at OC Links (whom we love) posted the following story: Magazine Cover Depicts The 'Faces of the Latino Vote'–With a Non-Latino Face. The story got picked up by NBC LatinoNew York Magazine and others in the blogosphere.

In the end, one of the images on the cover was that of someone who was half-Asian and half-Caucasian. Here is what Time said:

Over the course of three days TIME photographed 151 people for the current cover. We took steps to ensure that everyone self-identified as Latino, that they are registered voters and that they would be willing to answer our questions. If there was a misunderstanding with one of our subjects, we apologize. 

So, TIME screwed up, and realized their error. Good for them for responding quickly. We still love the cover and what it represents. YO DECIDO says it all to us. And we are a Rainbow. Latinos will welcome anyone! Now if Time actually had an Afro-Latino face on the cover, they would totally get it.

Nonetheless, like our Twitter buddy @JesusGonzalez tweeted to us, be careful the next time, TIME.

Congrats to @Time For Putting US Latino Voters on This Week’s Front Cover

Now, THIS is how you do it! And nice touch to say YO DECIDO. The story teaser can be read here: Time: Why the Latino Vote in Arizona Could Be Decisive in 2012. We read it and love it already (and can't wait to read the magazine this week), because these are the issues that should be acknowledge and discussed.

Our favorite excerpt is this one:

Just a few months ago, it was used by campaign volunteers for Daniel Valenzuela, a local firefighter, who mounted an underdog bid for the City Council on the theory that he could turn out Latino voters who don’t normally vote. He won big in 2011, as did the new Democratic major in Phoenix, John Stanton.

A group of young people calling themselves “Team Awesome” knocked on 72,000 doors in the city to support Valenzuela’s bid. They increased off-year turnout among the Latino community by 480%, more than delivering Valenzuela's margin of victory. “There is a ripple effect that has the city and the county and the state of Arizona looking at the way they approach politics,” says Joseph Larios, 29, a community organizer now working with the state Democratic Party who helped Valenzuela develop his strategy. “It’s impossible to say going after low-propensity Latino voters doesn’t matter based on what happened.”

And the photo gallery is so damn cool.