Now that #Kony2012 has become part of the social media universe, some on social media are responding by creating their own pages and campaigns as a way to protest what some say is Invisible Children's Hollywood-style promotion of its efforts.
This morning around 10 am EST, a Facebook page for TONY2012 was formed and it has already gotten over 2,000 fans:
The page says the following:
"Tony 2012: The hunt for Tony Blair the war criminal starts this year and ends this year. Join the campaign to bring the warmonger to justice. Stop all war."
The group also formed a Twitter account around 2pm EST.