Congrats to @Time For Putting US Latino Voters on This Week’s Front Cover

Feb 22, 2012
2:09 pm

Now, THIS is how you do it! And nice touch to say YO DECIDO. The story teaser can be read here: Time: Why the Latino Vote in Arizona Could Be Decisive in 2012. We read it and love it already (and can't wait to read the magazine this week), because these are the issues that should be acknowledge and discussed.

Our favorite excerpt is this one:

Just a few months ago, it was used by campaign volunteers for Daniel Valenzuela, a local firefighter, who mounted an underdog bid for the City Council on the theory that he could turn out Latino voters who don’t normally vote. He won big in 2011, as did the new Democratic major in Phoenix, John Stanton.

A group of young people calling themselves “Team Awesome” knocked on 72,000 doors in the city to support Valenzuela’s bid. They increased off-year turnout among the Latino community by 480%, more than delivering Valenzuela's margin of victory. “There is a ripple effect that has the city and the county and the state of Arizona looking at the way they approach politics,” says Joseph Larios, 29, a community organizer now working with the state Democratic Party who helped Valenzuela develop his strategy. “It’s impossible to say going after low-propensity Latino voters doesn’t matter based on what happened.”

And the photo gallery is so damn cool.