Yesterday ESPN Los Angeles ran a very interesting story about Angels slugger Albert Pujols, who is objecting to his team's marketing campaign. The issue? The Angels are promoting Pujols as "EL HOMBRE" and Pujols says that such a label is insulting and disrespectful to Stan "The Man" Musial, the Cardinals legend.
Molly Knight, Special to ESPNLosAngeles.com
As ESPN Los Angeles reports:
"Like I say, I haven't talked to them, but I prefer not to use [El Hombre]," Pujols said Wednesday.
It's an emotional issue for Pujols because he became acquainted with 90-year-old Musial in his 11 seasons playing in St. Louis. In 2010, Pujols asked St. Louis media and fans not to call him "El Hombre."
"I still have the same respect for him as I had, not just for what he's done in baseball but for what he did for his country," Pujols said. "That's something you have to appreciate."
The report continues:
Angels vice president for communications Tim Mead said the signs featuring "El Hombre" represent 20 of the 70 Angels billboards in Los Angeles, Orange and Riverside counties.
"We're more aware of his feelings about that now, but I don't think his feelings are directed at our marketing campaign," Mead said. "He hasn't approached us with anything and it's been explained to him [that] it's one prong of our campaign, not its full-fledged focus."
Our take? Kudos to Pujols. Although we would suggest to the Angels that EL HOMBRE is such a stale label in Spanish that really makes no sense. Call Pujols EL JEFE or something like that. That is why BIG PAPI works for David Ortiz. EL HOMBRE is like EN FUEGO—bad Spanish translations that make no connection
PS Thank you, Hispanic Tips, for your tweet about this.