So @TIME Goofed on One Pic of Its Latino “Yo Decido” Cover and Quickly Apologized

Feb 24, 2012
11:55 am

This week Time magazine rocked it with a YO DECIDO cover. The Latino online world responded positively, given that very little mainstream coverage is being given to the obvious fact that the US Latino demographic is a key swing bloc for the 2012 election.

Our friends at OC Links (whom we love) posted the following story: Magazine Cover Depicts The 'Faces of the Latino Vote'–With a Non-Latino Face. The story got picked up by NBC LatinoNew York Magazine and others in the blogosphere.

In the end, one of the images on the cover was that of someone who was half-Asian and half-Caucasian. Here is what Time said:

Over the course of three days TIME photographed 151 people for the current cover. We took steps to ensure that everyone self-identified as Latino, that they are registered voters and that they would be willing to answer our questions. If there was a misunderstanding with one of our subjects, we apologize. 

So, TIME screwed up, and realized their error. Good for them for responding quickly. We still love the cover and what it represents. YO DECIDO says it all to us. And we are a Rainbow. Latinos will welcome anyone! Now if Time actually had an Afro-Latino face on the cover, they would totally get it.

Nonetheless, like our Twitter buddy @JesusGonzalez tweeted to us, be careful the next time, TIME.