The Perils of "Latino" Marketing: Lessons Learned from the "Los IceHogs" Hockey Night - Latino Rebels
Before you jump to conclusions—which some people associated with the "Los IceHogs" November 16 event being promoted by the American Hockey League's Rockford IceHogs said I had done already—my NBC Latino piece about the event did not say that the people behind the now Internet-famous IceHog in a sombrero with garish jersey accompanied by Corona maracas […]
Julio Ricardo Varela
