More Viral Videos from Spain: Coca-Cola’s “Happiness ATM”

Mar 1, 2013
5:43 pm

What is it with viral videos and Spain lately? Does the country, which is going through tough economic times, think that happy viral videos are the answer or is it just cynical exploitation? Last week we came across the “Here Comes the Sun” video filmed in a Spanish unemployment office (which we loved, by the way). And now we find the Happiness ATM, a Coca-Cola campaign that has also gone viral.


NPR did a good piece about it here, and the campaign is now in the United States (see below). What do you think?

Why did it have to be Coca-Cola that did this? And NPR did say this:

The footage appears to be of ordinary people, but it’s unclear when and where it was recorded — or whether the people are actors. NPR has called Coca-Cola to find out where and when the video was shot. But for now, it’s going viral, so we thought we’d share it with you.

Here is the U.S. version that debuted during the Super Bowl.