No, We Won’t Take Down Coca-Cola Mexico’s ‘White Savior’ Ad

Dec 8, 2015
11:06 pm

So when we uploaded the video that Coca-Cola had decided to remove after the company realized that it pissed off a lot of people in Mexico (h/t @miblogestublog), we did not expect that in a week the video would have gotten more than 280,000 views and 500 comments on our YouTube channel. But that’s what has happened and to be honest, the YouTube comments are so raw and so honest, that the thread will tell you a lot about why some people will never get why the ad was so problematic. Nonetheless, if you haven’t caught the ad, here it is:

Meanwhile, thanks to those outlets who have linked back to us, including Ad Age, Latin Post and The Daily Caller, whose blogger made sure to let the world know that we are some flash in the pan:

Coke has taken down the ad, but some folks calling themselves Latino Rebels have put it back up. Because, as they put it, “the Internet is forever.”

Wow. Just wow. I literally can’t even.

I’m glad Latino Rebels saved this hateful, white-supremacist propaganda for posterity. What do those white people think they’re doing? Don’t they know they’re white? They shouldn’t even talk to people who aren’t white, let alone do nice things for them.

And what’s all this nonsense about transcending the barriers between different groups of people? What’s with encouraging people to learn more about each other? That’s… why, that’s racist!

By the way, these “folks” have a special video for The Daily Caller’s Jim Treacher:

And before Coke tries to ask us to take the video down, the answer is no. Own up to what you did.