Social Media Responds to the @TipsyCakeChi Humboldt “Crack Cake” Controversy

Feb 22, 2012
5:46 PM

It seems like the Tipsy Cake episode, where the owner of the local Chicago bakery in Bucktown made disparaging comments about Humboldt Park, has begun to gain traction on social media, even though the bakery's Facebook wall is blocking and deleting critical comments and its Twitter profile is not responding to tweets (and has switched from being private to public several times since the airing of the video).

This is the video that caused the controversy. It is an edited video we did for news-gathering purposes.


On February 21, @TipsyCakeChi tweeted the following:

Yet, as of this afternoon, the Twitter profile is operating as if it is business as usual:

On Facebook, Tipsy Cake has blocked and deleted critical comments for the past 24 hours (two came from our staff), but one comment got through as of 20 minutes ago:

A few hours later, when we check the page again, the comment was gone:

The barrage of critical comments, however, continue to show up on the bakery's Yelp site. All the latest comments posted on the Yelp site since yesterday have specifically addressed the interview with City Soles, which was taken down from the City Soles YouTube and blog pages. Here are screen shots of what people are saying.


In addition, we have tried to get comments from Tipsy Cake, City Soles, and Whole Foods, but have yet to hear from any of them so far.