Another #NoMames Moment: Yahoo! News Ad Features Image of Person Scaling Border Fence

Oct 2, 2012
11:38 AM

This just in from @Kyoks1 on Twitter, who shared a screen capture of following Yahoo! News ad with us. We were given little context, but the image speaks for itself. Of all the images in the world that would speak to a news ad that talks about balanced coverage, why choose this one? What is the ad message here?

Seriously? All together now: #NoMames.

After doing some digging, the ad appears on the login screen of Yahoo! mail. It cycles with other ads that Yahoo! runs. Here are some more screen captures.

So you decide why the other images see a bit more safer and less controversial, but the fence-hopping one does not. Images matter. Poor choice.