Looks like “SuperXclusivo” and La Comay just got some more bad news, besides dramatic losses in ad revenues. Santana’s information contradicts yesterday’s claim from WAPA TV that the show’s ratings average was around 24.9%. In November, the show’s rating reached as high as 30%, and even though WAPA told ABC News today that the low ratings were due show now being in reruns.
So in one corner you have a network claiming that a 12-point ratings drop is due to a show being in reruns, while the boycott is claiming victory with another brand leaving the show (the list is now over 45 brands) and causing the ratings to drop. Perhaps the truth is somewhere in between.
Meanwhile, the boycott movement is publicizing a march for peace in San Juan and New York this Wednesday evening. For some reason, we don’t think this story will go away. It is just starting.