More #NoMames Casting Hell: The “MI VIDA LOCA” Fail

Jan 8, 2013
5:08 PM

Is today Bad Latina Stereotype Casting Call Day?

Earlier this morning we ran a piece about a casting call looking for “Hot Latina Moms,” and now a few of our community members sent us the “Mi Vida Loca” casting call. You know we just HAD to say #NoMames.


Read this:

495 Productions & Doron Ofir Casting are on the hunt for fiery, passionate, spanish speaking bi-lingual goddesses who are those beautiful, exciting, mami chulas NY is notorious for! You’ve got the style, the body, the fashion, the passion and the tough exterior to protect your corazón gigante that beats to the rhythm of Salsa and Meringue, and pumps with the heat of the Spanish Caribbean.

Whether you are from Washington Heights, the Lower East Sidah, Spanish Harlem, or the Bronx, you’re a native New Yorker; born and raised, you talk the talk and without a doubt walk the walk, even in your chancletas! The barrio you call home, where everyone from the salon to the bodega knows your name; the stoops and the street corners never change, and when you strut your stuff down the block with your head held high, everybody shows you respect. You’re the real Jenny from the block and you’re ready to prove it.

So if you are a fluent english speaking female with spanish flair who’s at least 21 years old and appears younger than 35, ready to be our tour guide on an adventure through your vida loca on the hottest new television project apply now!

Get it gurl, round up your neighborhood crew and the familia cause this is the chance to take your life to new heights! Represent!

Seriously? Not only does thew show looks like it will suck, but who writes this copy? (And using “Mi Vida Loca,” do people not have a sense of any history?). We asked two @Jawnita and @Conrazon what they thought. Here is what they sent us:

Actually I’m mad at this casting call for not getting “Ay Dios Mio” anywhere in there. Not thorough on your stereotypes, a–holes!
It invoked “Jenny from the block”!! HAHA JESUS
Dap said it’s ‘extremely exhaustive and pretty impressive’ in how it hit every offensive cliché about Latinas.

I’m out here every f-ng day meeting with men (as a professional artist manager—developing good art for the world to hear on a big level), fighting to be taken seriously. This is going to be ANOTHER thing in the back of people’s minds when I have so many sisters, beautiful Latin sisters who are out there EVERY F-NG DAY—trying to counter the image that this ad is begging to cast.

Truth. We couldn’t have said it better ourselves.