One of the most talked-about commercials from tonight’s Super Bowl is Ram Trucks’ “God Made a Farmer” ad, which celebrates American farming as the late conservative personality Paul Harvey delivers a 1978 speech he gave at the Future Farmers of America convention. Granted, some are saying that Chrysler lifted the idea straight from YouTube, but we have another issue that no one is talking about. Do you notice anything about the farmers being featured in the commercial?
Yeah, 100% Americana. An America that seems to be stuck in another time. Last time we checked, the commercial overlooked a few other farmers, the over 3 million workers who contribute to the country’s $28+ billion fruit and vegetable industry. Or what about the fact that “the majority (72%) of all farmworkers were foreign-born, with 68 percent of all farmworkers were born in Mexico?” We are guessing that displaying the REAL FACE of farming in the United States would that have been way too uncomfortable to show? By the way, we know you showed only two Latino faces for a second, but that didn’t cut it, Chrysler. For that, the commercial was a dud for us. You would think Harvey could have thanked Jesús when he had the chance.
By the way, let’s go over this whole Americana image. You know where Ram Trucks are made? In Mexico.
NOTE: The original statistics we shared stated that 72% of all farmworkers were foreign-born, with 68% of them born in Mexico. The latest numbers show even higher figures: 75% of all farm workers in the United States are from Mexico. There is also this fact: 53% percent of all respondents were not authorized to work in the United States.
[…] By the way, let’s go over this whole Americana image. You know where Dodge Ram trucks are made? In Mexico. […]
You forget, they are employees of the farmers who OWN the land
at 1.25 minute into the video is a beautiful portrait of a Latino mother and son team.
@madalynwarren We said that in the post when we mentioned that it didn’t cut it. How about a beautiful portrait of the real farm workers in this country, the 77% of them who work the farms?
Nevermind small independent farms like this haven’t existed for decades… The ideas Harvey describes existed only in Northern and Midwestern states and essentially died out by the 1930s. In California and the South, these kinds of farmers never existed. Farmers are now ricachones who make millions in government handouts and ripping off their predominantly Hispanic wage slaves.
[…] the reaction went viral overnight, I reached out this morning to Chrysler, Ram’s parent company, to discuss the ad. A company […]
I absolutely LOVE the ‘God Made a Farmer’ Super Bowl commercial! In fact, I was deeply inspired to post it on my Facebook page wall; a page that many of you might be very interested in. Farmers in Dyersville, Iowa and their farming practices are being put at risk by an expansive, commercial development! I invite you to check out this page for yourself to learn more. Thanks!: http://www.facebook.com/savethefieldofdreams
[…] Good to know that we aren’t the only ones who saw right through Ram Trucks’ lame “So God Made a Farmer” Super Bowl ad. […]
[…] this year the Super Bowl commercial “God Made a Farmer” attracted keen attention by various Latino blogs and advocacy groups for overlooking the fact that the modern “farm” relies on much Latino and immigrant […]
[…] the “unskilled” into a whole new world. Yet the world of this commercial, “100% Americana” according to Latino Rebels, seemed to ignore the fact that “the majority (72%) of all farmworkers were foreign born, with 68 […]