Target’s “Multicultural Tips” Addressed in Lawsuit: Not All Latinos Eat Tacos or Wear Sombreros

Jul 9, 2013
6:42 PM

We caught this from The HuffPost, which picked it up from The Courthouse News. According to a CN post, Target was accused in a lawsuit of offending employees for a “multicultural tips” to inform store managers “that not all Hispanic employees eat tacos, dance to salsa or wear sombreros.”


The CN stories continues:

Robert Gonzalez, Bulmaro Fabian and Pedro Garcia-Ayala sued Target Corp. in Yolo County Court.

They claim they suffered crude harassment, discrimination and retaliation at work, and that Target’s tips for managers are offensive in themselves.

“Target provided its distribution warehouse managers a document titled, ‘Organization Effectiveness, Employee and Labor Relations Multi-Cultural Tips,'” the complaint states. “This document instructs managers to note differences among Hispanic employees, and states the following:

“a. Food: not everyone eats tacos and burritos;

“b. Music: not everyone dances to salsa;

“c. Dress: not everyone wears a sombrero;

“d. Mexicans (lower education level, some may be undocumented);

“e. Cubans (Political refugees, legal status, higher education level); and

“f. They may say ‘OK, OK’ and pretend to understand, when they do not, just to save face.”

The plaintiffs claim that nearly all the management positions were held by Caucasians, who regularly used racial slurs while addressing Hispanic employees, such as “Only a ‘wetback’ can work this hard,” “You got to be Mexican to work like this,” and “What the hell, I’m already sweating like a Mexican,” the employees say in the complaint.

Gonzalez claims that he complained to human resources, and his supervisors retaliated for it.

He claims his manager, Terry McCafee, “began using more racial epithets when instructing Gonzalez on his work and would purposefully throw boxes on the ground and then order Gonzalez to pick them up in an attempt to humiliate Gonzalez amongst his colleagues.”