Twitter Users Wonder Why Would Budweiser Even Sponsor The “César Chávez” Movie

Apr 15, 2014
12:01 PM

Social media is an interesting medium. Even though had gotten the United Farm Workers to issue a statement in 2012 about its relationship with Budweiser, new users to Twitter are basically having serious issues with Budweiser’s sponsorship of Diego Luna’s “César Chávez” film. The latest is about a video Budweiser posted a few days ago:

Here is one in Spanish:

“Don’t screw it up, Diego Luna, selling out our hero to #Budweiser, alcohol is the enemy of field workers and unions.”

One user offered another alternative:

Nonetheless, not everyone has been critical:

As of April 13, the movie has earned $5,186,330 in box office sales. It has been in release for 17 days. Last weekend, it earned $285,502, a 70.3% drop from the previous weekend. The complete figures can be seen here.

What did you think of the Budweiser connection? Let us know.