Commissioned by NALIP, the National Hispanic Foundation for the Arts and the Center for the Study of Ethnicity and Race (CSER) at Columbia University, The Latino Media Gap is now available.
The report’s conclusion states:
In sum, for Latinos, the current landscape presents exciting new possibilities alongside old challenges. After analyzing Latino talent diversity in network and studio leadership, and movie and television shows, the report’s first general conclusion is that Latino presence in mainstream media remains extremely low and changing at a very slow pace in relation to the demographic changes sweeping the country. We have called this conundrum the Latino media gap: as Latino consumer power grows, relative Latino media presence shrinks.
At the same time, the report finds that Latinos demonstrate growing consumer power and advocacy effectiveness through expanded use of the Internet and digital tools. Equally important, Latinos are innovating in media content and storytelling forms such as transmedia. If this creativity is supported and consumer engagement expanded, the convergence may accelerate the current rate of change, at last closing the Latino media gap.
You can read and download the full report here:
Latino Media Gap Report by Frances Negrón-Muntaner with Chelsea Abbas, Luis Figueroa, and Samuel Robson via Latino Rebels
[…] Read the full report here: […]
[…] Negrón-Muntaner, F., Abbas, C., Figueroa, L., & Robson, S. (2014, June 6). The Latino Media Gap: A Report on the State of Latinos in U.S. Media. Latino Rebels. https://www.latinorebels.com//2014/06/17/the-latino-media-gap-a-report-on-the-state-of-latinos-in-u-s… […]