Oh, boy. Our least favorite time of the year is upon us: Hispandering (sorry, Hispanic) Heritage Month, where everyone wants a piece of the action, because, you know… Latin@s are a hot market!
HMM is on, and we are already seeing some of the same sadness that has happened in previous years. Are you ready? Let’s do this!
Please stop @Coffee_mate, we beg you. pic.twitter.com/sGdEn9GF3C
— Latino Rebels (@latinorebels) September 5, 2014
That one is so bad, we had to share this one as well from the same campaign:
This ad for "Latin flavors" from @Coffee_mate is so wrong. Read why here: http://t.co/lYjhdp0J4z #NoMames pic.twitter.com/wVyqptfRhF
— Latino Rebels (@latinorebels) September 3, 2014
Over to Wendy’s Facebook. Hey, it’s Hispandering Heritage Month, let’s have a contest!
But it looks like Wendy’s and Coca-Cola are serious about it:
Enter the Wendy's & Coke Hispanic Heritage Month Sweeps for a chance to win a vacation for the whole family or more! http://t.co/yeGQ3zPT76
— YVETTE ALEJANDRO (@HOUSTONSLILANGE) September 8, 2014
Here’s one from a vodka company:
This weekend, celebrate Hispanic Heritage Month with a Sobieski #Margarita. Recipe: http://t.co/ZbKRacyjNo pic.twitter.com/3cwpTbOH3p
— Sobieski Vodka (@Sobieski_Vodka) September 5, 2014
Vodka margaritas? Wha?
Macy’s has gotten into the game as well:
That one got one Feministing blogger to write an entire post about it. Read it here: “Thanks Macy’s, but this isn’t ‘celebrating,’ this is selling.”
As the author says: “Latin@s are not a bandwagon to jump on. We’re not a monolithic market to conquer. We are a huge population of diverse people fighting for a place in a country that tends to exploit and exclude us all year, even during Hispanic Heritage Month.”
Finally, although it was NOT for Hispandering Heritage Month (or was it?), there is now a Charmin Latino, and they had a Twitter party this week:
Únete a nuestro Twitter party #TuiteaDesdeElTrono con @latinamomblogs y @AnaPatriciaTV 9/9 @ 8PM ET ¡Te esperamos! pic.twitter.com/5gDNWyAhY6
— Charmin Latino (@CharminLatino) September 4, 2014
Toilet paper has now gone “Latino.” Stop and think about that for a minute.
Maybe we should get some actual non-Latino toilet paper to wipe some of these ads away and flush them down the trono?
Dear agencies and brands, we are asking you to please step away from all this. Latino consumers are smarter than you think. Stop, please stop.
What other ones have you seen? Let us know in the comments section.
[…] bloggers and tweeters have a name for the phenomenon: “Hispandering.” Coca-Cola recently posted a Hispanic heritage tweet suggesting the best way to celebrate is by […]
[…] Hispanics as one homogeneous group. Latino bloggers and tweeters have a name for the phenomenon: “Hispandering.” Coca-Cola recently posted a Hispanic heritage tweet suggesting the best way to celebrate is by […]
I’m not Hispanic and I’m offended at the ads. Did any of these companies consider donating to an organization serving the Latinx community? I have no training or experience in marketing and came up with that idea in less than 3 minutes.