On Monday, a group of 10 Latina leaders, actresses, and activists launched She Se Puede, a digital platform and community dedicated to empowering Latinas. According to a press release shared with Latino Rebels, the project aims to “inspire, affirm, and inform Latinas so they can leverage their power to transform their lives, their families, their community and their nation.”
“This election year, everyone is reminded of the Latino population numbers and how fast we are growing as a community. But let’s be clear: demography is not destiny,” said America Ferrera in the press release, “Unless and until we believe in our own potential and realize our own power, we will remain underrepresented as a political and cultural force.”
She Se Puede! Together with mis hermanas we’ve created @she_sepuede, a new digital lifestyle community that inspires, affirms, and informs Latinas to leverage our power in a way that transforms our lives, families, and community. Mujeres, this is for you. #shesepuede pic.twitter.com/BMNGcqCOyv
— Eva Longoria Baston (@EvaLongoria) August 31, 2020
The women behind the platform are Alex Martínez Kondracke, America Ferrera, Carmen Perez, Christy Haubegger, Elsa Collins, Eva Longoria Bastón, Jess Morales Rocketto, Mónica Ramírez, Olga Segura, and Stephanie Valencia.
So far the project has gotten support and positive reactions on social media, as some of the women behind it and others shared their “#SheSePuede” (a play on words from the chant “¡Sí se puede!”) moments.
She Se Puede ser la jefa!! Being the boss lady doesn’t mean I don’t doubt – I doubt myself every day. It doesn’t mean I don’t falter or fall. What it means is that when that happens, I get back up and keep going. Follow @she_sepuede and share your own #shesepuede moment! pic.twitter.com/JRGHVE9tbh
— Tanya Saracho (@TanyaSaracho) August 31, 2020
If we share the inspiration & information we need, we can have the influence we deserve. This is the mission of @she_sepuede, a hub for empowering content inspired by the lives of Latinas. I'm honored to be a #SheSePuede founder along with an amazing group of chingonas. Join us. pic.twitter.com/NGQcYBpBDE
— Carmen Perez (@msladyjustice1) August 31, 2020
I’m proud to follow @she_sepuede, a new community for all of us. Latinas, transwomen,
femmes, gender nonconforming folks, two-spirit, and any human who identifies with the
powerful beauty of women are welcomed and embraced. #SheSePuede #SiSePuede
— Dolores Huerta (@DoloresHuerta) August 31, 2020
I’m so proud of myself. I currently have two part-time jobs, a full-time job teaching during distance learning, and I am currently a full-time student in grad school. I’m doing the damn thing. #SheSePuede
— Sofia Moreno (@perksofbeinsofy) September 2, 2020
The platform is arriving at a time when leaders are noting the importance of courting the Latino vote. One of the women behind the platform noted this in her statement.
“This year, there are 32 million eligible Latino voters in the U.S., yet Latina turnout rates are 14 to 20 percent lower than non-Hispanic Black or white women,” said Stephanie Valencia, co-founder and president of Equis Labs and Equis Research. “These women are turning out in lower numbers not because of apathy, but because they don’t feel certain they have the power to change their own lives, much less the outcome of an election.”
More information on this initiative can be found at shesepuede.org.