She Se Puede Is a New Digital Platform Aiming to Empower Latinas

Sep 2, 2020
5:06 PM

On Monday, a group of 10 Latina leaders, actresses, and activists launched She Se Puede, a digital platform and community dedicated to empowering Latinas. According to a press release shared with Latino Rebels, the project aims to “inspire, affirm, and inform Latinas so they can leverage their power to transform their lives, their families, their community and their nation.”

“This election year, everyone is reminded of the Latino population numbers and how fast we are growing as a community. But let’s be clear: demography is not destiny,” said America Ferrera in the press release, “Unless and until we believe in our own potential and realize our own power, we will remain underrepresented as a political and cultural force.”

The women behind the platform are Alex Martínez Kondracke, America Ferrera, Carmen Perez, Christy Haubegger, Elsa Collins, Eva Longoria Bastón, Jess Morales Rocketto, Mónica Ramírez, Olga Segura, and Stephanie Valencia.

So far the project has gotten support and positive reactions on social media, as some of the women behind it and others shared their “#SheSePuede” (a play on words from the chant “¡Sí se puede!”) moments.

The platform is arriving at a time when leaders are noting the importance of courting the Latino vote. One of the women behind the platform noted this in her statement.

“This year, there are 32 million eligible Latino voters in the U.S., yet Latina turnout rates are 14 to 20 percent lower than non-Hispanic Black or white women,” said Stephanie Valencia, co-founder and president of Equis Labs and Equis Research. “These women are turning out in lower numbers not because of apathy, but because they don’t feel certain they have the power to change their own lives, much less the outcome of an election.”

More information on this initiative can be found at