Media

Before you jump to conclusions—which some people associated with the "Los IceHogs" November 16 event being promoted by the American Hockey League's Rockford IceHogs said I had done already—my NBC Latino piece about the event did not say that the people behind the now Internet-famous IceHog in a sombrero with garish jersey accompanied by Corona maracas […]

The current wave in marketing has agencies everywhere telling brands that if you don't go "Latino," you will miss out on the NEXT BIG THING. So in a world where agencies are looking for business and brands are now ready to spend on the "Latinization" of their offerings, it is getting messy out there. Add […]

Looks like the corporate push to make El Día de los Muertos (The Day of the Dead) into autumn's version of Cinco de Mayo has arrived, and it just doesn't feel that awesome to us. This week we got the following email from an ad agency that gave us advice to what kind of drinks […]

If you want to catch a very unique film, we highly recommend "Nostalgia for the Light" from PBS. (Shout out to @vato for the tip.) Here is a description about the film: Patricio Guzmán's Nostalgia for the Light is a remarkable meditation on memory, history and eternity. Chile’s remote Atacama Desert, 10,000 feet above sea […]

REBELDES' NOTE: For those who are keeping score at home, the following is an unsolicited review. No one asked us to write about this. 100% opinions are our own, just like everything we do here. Last Friday night, we were intrigued by "The Legend of La Llorona" episode from NBC's GRIMM. When we found out […]

Now we get releases every day, and most of them really don't get us interested, but when The National Hispanic Media Coalition shares their news with us, 9 times out of 10, we pay attention. Who is the NHMC? It is a "non-partisan, non-profit, media advocacy and civil rights organization created to advance American Latino […]

Univision: Turning 50 is a great age to focus on your assets and eliminate your liabilities. Personal Reflection: I’ve never understood Univision but now more than ever, I definitely want to try. At first it was because of youth and I lived in an English-dominant exterior and preferred the neighbor’s MTV. Then, it was because […]

ORIGINALLY PUBLISHED AT JULIORVARELA.COM So, this interview from Fox Business' Varney and Co. with Puerto Rico Secretary of Commerce José Pérez-Riera is quite telling. The level of ignorance from the American media is sad. Let's get this straight: you can disagree with Pérez-Riera, but the interviewers should at least respect the guy. When will Puerto Ricans wake […]

UPDATE, October 25, 2012: As I suspected, although the vast majority of private and public responses I have received for this piece has been very positive, I have also been criticized by some for linking to some of the blog posts that didn't clearly reveal that what they were writing was a sponsored post. Since […]