The things you find on YouTube. Here is cult movie star Danny Trejo doing an Old El Paso commercial for the United Kingdom market.
What do you think? Would this ad cut it in the States?
The ad was developed by UK agency Bartle Bogle Hegarty:
The Hollywood actor Danny Trejo stars in the latest campaign for the Mexican food brand Old El Paso. Bartle Bogle Hegarty created the ad, which plays on Trejo’s hardman image and shows him inviting his family to a fajita feast. The spot, which will run across Europe, will be supported by digital work. It was created by Charlene Chandrasekaran and Dan Morris, and directed by Benjamin Weinstein through MTP.
To think that our friends in the UK think that this is REAL Mexican food. Poor souls.