NPR Blogger Apologizes for Ridiculous Official Tweet, But Then Doesn’t Let It Go

Jul 7, 2014
3:35 PM

UPDATE, July 8, 2014: How has NPR responded? With a memo.

Granted, we were focusing on other serious matters over the July 4 weekend, but when a Twitter follower tweeted the following to us, we admittedly did a double-take:

We checked it out and sure enough, the tweet from an official NPR account did indeed tweet it out. So we screen grabbed it (thinking that, of course, someone would delete the tweet immediately) and shared the image on Twitter. It took off last night:

After that tweet, these two followed:



Then we did a little more digging and realized that the profile behind the NPR account, education blogger Anya Kamenetz, had already tweeted an apology from her personal account.

Today, The Daily Dot published a very solid piece about Kamenetz’s tweet and the initial negative reaction it received, but since we weren’t fully aware last night about Kamenetz’s tweet apology, we still asked Kamenetz about the July 2 tweet. Here is what she told us (which to be honest with you, wasn’t any better than the official NPR ones from July 2), as well as someone else who claimed we were going after “a pound of flesh:”

Our friends at AllDigitocracy give Kamenetz and other journalists some actual practical tips, but let’s be real for a second: why tweet it out in the first place?

Lesson learned and never forgotten. And why does this even matter? Here is what The Dot says:

The gaffe comes at a bad time for NPR. In May, the media non-profit announced that it would be cancelling the daily program Tell Me More on Aug. 1, after seven years on the air. Hosted by Michel Martin, the show focused on a broad array of social and cultural issues, touching on topics like religion, ideology and gender. However, the loss of the show’s regular discussions on race and ethnicity are what many listeners mourn.

NPR ombudsman Edward Schumacher-Matos is among them. And in a pointed criticism of the network’s programing last month, Schumacher-Mantos suggested that the cancellation of Tell Me More underscores a more systemic problem: NPR’s struggle to connect with minority audiences. Roughly 87 percent of the NPR audience is white, compared to 6 percent who are Latino, 5 percent who are black and 5 percent who are Asian.

Statistics compiled by Schumacher-Matos also suggest another reason for lack of diversity in NPR’s reporting. In NPR newsrooms, 77 percent of employees are white. By comparison, only 10 percent of newsroom employees are black and only 5 percent are Latino. This racial composite is disproportionately white when compared to the national population.