This story in 2011 put us on the digital map pretty early.

“This is my culture, this is who we are. I’m proud.”

“The divisions have never been so harmful.”

On Monday, the National Puerto Rican Day Parade’s board of directors issued a statement in response to the news that Goya Foods and other organizations were not participating in the 2017 parade on June 11. After that statement was published, news broke on Tuesday that JetBlue, the New York Yankees, AT&T and Coca-Cola had also all agreed to […]

“The Parade will continue to serve as educational platform, as it works alongside the community in a productive and positive manner.”

Latino Rebels Radio: May 21, 2017

“This year’s views and values of the National Puerto Rican Day Parade committee do not conform with the society’s mission of promoting peace and unity.”

“Goya Foods has decided to end its contribution and participation in the National Puerto Rican Day Parade.”

We, the undersigned, call on the Board of the National Puerto Rican Day Parade to convert this year’s parade into a march for justice in solidarity with the Puerto Rican people.

This afternoon an editorial by The New York Daily News has addressed the recent controversy surrounding a photo published last Monday that inaccurately depicted paradegoers at last Sunday’s Puerto Rican Day Parade. The photo had sparked protests and rebukes from supporters of the parade. Here is an excerpt of what the Daily News editorial said: […]

Although the office of New York Attorney General Eric Schneiderman had initially asked the leadership of the National Puerto Rican Day Parade (NPRDP) to submit documentation this week surrounding an investigation about the relationships the non-profit NPRDP has with corporate sponsors, the deadline for the submission was extended until after the parade concludes on June […]

This morning, I spent 30 minutes with Madelyn Lugo, chairperson of the National Puerto Rican Day Parade (NPRDP) organization. We covered several issues surrounding the latest developments with the official Coors parade can that has led to controversy in New York City’s Puerto Rican community. We also discussed the request by the state attorney general […]

UPDATE: Carlos Velasquez is of Colombian and Puerto Rico descent. Last Friday night on CNN Latino, Madelyn Lugo, Chairperson of the non-profit National Puerto Rican Day Parade, Inc. (NPRDP), gave a nine-minute interview defending her organization surrounding the recent developments of an official Coors Light parade beer can that has generated controversy in the Puerto […]

Last night on CNN Latino’s Panorama news shows with host Fernando Del Rincón, Madelyn Lugo, chairperson of the non-profit National Puerto Rican Day Parade (NPRDP) organization, defended NPPRD’s actions in response to an official Coors Light parade beer can that depicted images of the Puerto Rican flag and the parade’s official logo. On May 23, […]

After a campaign by Boricuas for a Positive Image calling for MilerCoors and the Puerto Rican Day Parade to stop the distribution and production of an official parade Coors Light beer can displaying the colors and images of the Puerto Rican flag went viral via social media, both MillerCoors and the Puerto Rican Day Parade […]

Yesterday we published the news of a campaign organized by Boricuas for a Positive Image calling for MillerCoors to stop the distribution and production of a limited edition Coors Light product classified as the official beer of the Puerto Rican Day Parade. The can displays the parade organization’s logo and includes the colors of the […]

This just in from Philadelphia, as reported by Philly.com: The Philadelphia Police Department this morning opened an internal affairs investigation into an officer who was captured on video punching a woman in the face during Sunday's Puerto Rican Day parade. The department had no immediate comment on the video, which depicts an unidentified police officer […]

Just hours after an editor from Latino Rebels uploaded the following picture to our Facebook site, which shows New York Giants boricua star Victor Cruz in front of two Cuban flags promoting the June 10 Puerto Rican Day Parade in the "viva New York" section of the New York Daily News, a spokesperson for the […]

What's in the Daily News? We'll tell you what is in the Daily News, the picture of a Cuban flag next to New York Giants boricua star Victor Cruz advertising this Sunday's Puerto Rican Day Parade. Talk about an oops. That is one big oops, considering that the parade is one of the city's most […]

Here is the English translation of the Spanish statement from MillerCoors Puerto regarding the controversial EMBORÍCUATE ad campaign for the Puerto Rican Day Parade this year in NYC: “MillerCoors Puerto Rico deeply regrets the situation that has been generated by the advertising in the United States in connection with the Puerto Rican Day Parade. This campaign […]

Ahead of the National Puerto Rican Day Parade in New York on Sunday, members of the Puerto Rico Not For Sale campaign are set to protest on Friday outside National Puerto Rican Day Parade Inc.’s scholarship gala at Gotham Hall in Midtown Manhattan.