#NoMames: Urban Outfitters’ “Juan at WalMart” Shirt

UPDATE, January 2, 2013: The retail strategy team for Urban Outfitters responded to us tonight.

Tonight we got a tweet from SUNY Fredonia’s @LatinosU about a shirt found at an Urban Outfitters and posted on Twitpic.

urbanoutfitters

When we asked about the context of the shirt, here is what we were told:

Others on Twitter also weighed in:

Long live fashion racism. Granted, the shirt could be part of the store’s consignment section, but still… why even display it? A quick search at Urban Outfitters’ site does not include the shirt. We plan to reach out to UO for comment.

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