Today another major sponsor has stopped sponsorship of WAPA TV's "SuperXclusivo" show, whose puppet character, La Comay, is facing a social media boycott that has taken off ever since it was launched Tuesday. According to the Puerto Rican press, Walmart has pulled out all its advertising from the Puerto Rico's most popular show, which is also seen in the United States through WAPA América.
Walmart joins the following advertisers, who have also pulled out of the show, which has been slammed for insensitive comments made about dead publicist José Enrique Gómez: Dish Puerto Rico, Triple S, Claro, ATH, Palo Viejo, Vanilla Gift Card, Harris Paints and Joyerías Borroto. According the reports, WAPA will now be losing 1.3 million per week.
Here is a translation of what Walmart PR posted on its Facebook site:
Walmart is a committed to improving Puerto Rico's quality of life. In response to the controversy that arose from the "SuperXclusivo" program, we have decide to cancel our advertising plans for the show. We reiterate our commitment to Puerto Rico and the communities we serve.