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Why do major American brands, in their unending quest to tap into the "Latino craze," miss the mark more often than not with their campaigns? One friend of our boss said it best when they were discussing the Mike's Hard Lemonade "Be Mariachi'd Cuatro de Mayo" campaign: this is all about being "willingly ignorant."   Mike's, […]

We know, to the uninitiated, the Cuban and Puerto Rican flags can confuse some people. But when you are ESPN, you MIGHT want to double-check your images before publishing them. On the heels of the much-anticipated fight between Floyd Mayweather, Jr., and Miguel Cotto, the folks at ESPN boxing placed a Cuban flag behind the […]

This morning, we found out Mike's Hard Lemonade was pushing an "Be Mariachi'd" campaign for Cuatro de Mayo (clever, right?) that quite frankly just misses and fails on so many levels. American brands are really trying hard to become more "diverse," but instead wind up mocking cultural traditions in the interest of hard-edged, quirky hipness. We […]

We would like to bang our head against the wall right now. Today we received the following tweet from the official Twitter account of Mike's Hard Lemonade. @latinorebels Oye rebeldes, any requests for what our wannabe mariachi band should sing about tomorrow? You name it on.fb.me/mhlmrchi — mike's hard lemonade (@mhl) May 3, 2012 So we […]

Our own Rebecca Beard of RebeccaBeard.com was in New York City yesterday to chronicle the May Day march in lower Manhattan. Here is a video of her shots. Music by Los Planetas.

The following video, which has gotten over 62,000 views on YouTube since it was uploaded in late March, shows Mexican presidential candidate Josefina Vázquez Mota of the National Action Party (PAN) walking out of a March 9 open forum with Mexican citizens in Los Angeles without even answering questions from voters. Watch for yourself and see […]

Months after it began a protest against ABC for a controversial line from the canceled "Work It" sitcom that equated Puerto Ricans to drug dealers, Boricuas for a Positive Image finally received a formal apology from the network. Here is a two-part segment from New York City's local ABC station that chronicles the efforts from […]

This Monday Puerto Rico's El Nuevo Día, the island's largest newspaper, published details about a Twitter picture that was posted last week comparing Rafael Cox Alomar, the Popular Democratic Party's (PPD) candidate for Resident Commissioner—Puerto Rico's non-voting member of Congress—to Yeyo the chimpanzee, who recently died in a Puerto Rican zoo. What is even stranger […]

Little did we know that a story about a "fleeing immigrants" Boy Scout patch out of Milwaukee would receive national and global attention. As with any story we write as independent journalists, we write the stories, we source them, and we let our readers decide how to react to them. In the end, the outcome […]

Here is the official CBS News video (below) from the Google+ Hangout with John Dickerson, where our founder Julio Ricardo Varela appeared with other guests to discuss the 2012 US Latino vote. One behalf of ALL THE REBELDES, we would like to thanks CBS News and all the panelists for a great discussion.

ORIGINALLY POSTED ON THE THREE SONORANS The international news segment below, from Primer Impacto on Univision, has the latest on the ban of Mexican American Studies in TUSD and makes use of lots of Three Sonorans video.

What a cool week for the Latino Rebels. As we celebrate our first-year anniversary on May 5, we are proud to say that this little band of Rebeldes will be on national TV this Sunday on CBS News' Face the Nation. Our founder Julio Ricardo Varela (@julito77) appeared on a very lively and informative Google+ […]

They say ignorance is bliss, and when it comes to the "Los Locos" cheering section at the Targe Center in Minneapolis, home of the NBA's Minnesota Timberwolves, they might want to rethink their clothing choices. The group, which is a fan-created community that is now being promoted by the team, seems to be going a […]

Any law restricting the right of a woman to have full control of her own body and make her own choices is a violation of basic human rights. Relegating women to a series of body parts is demeaning, subjugating and creates blatant inequality.  This Saturday, April 28, 2012 beginning at 11:00am nationwide marches and rallies […]

As a complement to the full transcript of ARIZONA V. UNITED SATES  that the US Supreme Court released this Wednesday, SCOTUS also released the full audio of the proceedings today. The case is exploring the constitutionality of Arizona's controversial SB 1070 immigration bill. A ruling on the case will be made in June. Here is […]

Is the shift in the immigration debate starting to happen between Democrats and Republicans? Both Univision News and Puerto Rico's El Nuevo Día are reporting that a meeting between Republican Senator Marco Rubio and Democratic leaders received praise by Democratic Rep. Luis Gutiérrez (IL), a vocal critic of recent Republican immigration policies as well as the […]

Here is the problem with the Republican party this year in 2012: they can talk all about how the economy is the #1 issue for US Latino voters and that immigration doesn't matter, the fact remains—its extreme shift in such a short time on the immigration issue is a deal breaker for many Hispanic voters. […]

Talk about a bad sequel. Just two weeks ago, the group, Nuestro Mexico del Futuro, released a video that gained over 2 million views in less than 72 hours. Right after it took off, it was removed from the group's main site and YouTube channel, although other YouTube channels are still running it: Today, after […]

The following release was sent to us today by www.nuestromexicodelfuturo.com.mx. It was in Spanish only, so we provided a English translation of it at the bottom of the original Spanish release. This is from the organization whose video two weeks ago got over 2 million YouTube views in less than 72 hours.   The video was removed […]

This is cool. Really cool. This Friday at 11 am EDT, our founder Julio Ricardo Varela (@julito77) will be participating in a Google+ Hangout with John Dickerson of CBS' Face the Nation. Julito will be part of an online panel that will discuss the US Latino vote and the 2012 election. After going live tomorrow, […]

Yesterday at the United States Supreme Court, Justice Sonia Sotomayor, appointed by President Obama, was very active in her questioning of both the lawyers for ARIZONA v UNITED STATES, a case which addresses the constitutionality of Arizona's SB 1070 immigration law. Unlike other outlets that are producing snippets of Sotomayor's questions and the respective lawyers' […]